Director, Enterprise Product Marketing

Must-have pantry staples (Minimum Qualifications)

• 10+ years of B2B marketing experience at a SaaS company, with demonstrated ownership of product marketing across multiple product lines
• People management experience, with a track record of growing and developing marketing teams
• Proven ability to build and execute full-scale, multi-channel B2B campaigns that drive both awareness and qualified lead generation
• Strong written and verbal communication skills—able to distill complex technical topics into clear, compelling narratives for senior audiences including C-suite
• Experience developing effective positioning, messaging frameworks, and thought leadership strategies that translate into sales enablement materials
• Ability to manage multiple high-stakes projects simultaneously, prioritize effectively, and influence cross-functional stakeholders without direct authority
• Comfortable operating independently and collaboratively in a fast-paced, high-growth environment with shifting priorities
• High proficiency with Google Slides and comfort with basic marketing analytics

Optional garnishes (Preferred Qualifications)

• Experience marketing to retailers or grocery audiences, with an understanding of their unique business challenges and buying cycles
• Familiarity marketing to a range of company sizes, from large enterprises to SMBs
• Background in a high-growth startup or scale-up environment
• Technical proficiency that enables effective partnership with product and engineering teams

#LI-Remote

Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here.

Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.…