Director, Global Performance Marketing

What you’ll do

We’re looking for a strategic, data-driven, and growth-oriented marketing leader to lead our global Performance Marketing function — overseeing strategy, channel performance, investment efficiency, and innovation across paid search, paid social, display, and emerging digital platforms.

As the Director of Performance Marketing, you will define how we acquire and convert customers across every stage of the funnel. You’ll partner closely with Brand, Product Marketing, and Revenue Operations to deliver efficient, scalable growth through data, technology, and creative excellence.

This is a high-visibility leadership role for a builder who thrives on balancing strategy and execution — designing frameworks that optimize for both top-line growth and bottom-line efficiency (LTV:CAC) across regions.

This role is based in San Francisco.

Responsibilities

• Own the global performance marketing strategy, defining channel mix, audience frameworks, and investment models.
• Set quarterly and annual growth objectives across paid search, paid social, display, and emerging performance channels.
• Lead budget planning, pacing, and forecasting in alignment with Finance and Revenue goals.
• Develop and implement scalable testing frameworks for creative, targeting, and messaging across markets.
• Partner with Regional Marketing Directors (APAC, EMEA, ANZ, Americas) to ensure localized execution that aligns with global priorities.
• Serve as the executive-level owner of performance KPIs — CAC, LTV:CAC, pipeline contribution, and ROI.
• Oversee multi-channel execution and optimization across Google, LinkedIn, Meta, YouTube, and programmatic platforms.
• Define best practices for campaign structure, bidding strategies, automation, and measurement.
• Partner with SEO, Web, and Lifecycle teams to build seamless cross-channel journeys that maximize funnel efficiency.
• Drive alignment between creative and performance teams to ensure messaging relevance and ad-to-landing page continuity.
• Lead quarterly business reviews with major ad platforms and agencies to identify new opportunities and drive innovation.

Partner with Analytics and RevOps to build end-to-end attribution models and multi-touch reporting dashboards (GA4, Looker, Tableau).

• Implement value-based bidding (VBB), offline conversion imports, and advanced data integrations with CRM systems (Salesforce, Marketo).
• Establish processes for incrementality testing, holdout analysis, and cohort-based CAC tracking.
• Evaluate and adopt emerging AI and automation tools to improve creative testing, targeting precision, and pacing accuracy.
• Build and lead a high-performing global team of channel managers, strategists, and analysts.
• Partner with Brand, Product Marketing, and Creative to align campaigns with product launches and brand narratives.
• Collaborate with the CRO and AI & Creative teams to leverage insights for creative experimentation and landing-page optimization.
• Drive operational excellence through clear documentation, dashboards, and cross-regional enablement.
• Serve as a mentor and coach — cultivating a culture of experimentation, curiosity, and accountability.

Who you are

We're looking for people who meet the minimum requirements for this role. The preferred qualifications are great to have, but are not mandatory.

Minimum qualifications

• 10+ years of experience in Performance Marketing or Growth, with a strong record of driving measurable business impact.
• Deep understanding of paid media ecosystems, marketing automation, and analytics infrastructure.
• Proven ability to manage multi-million-dollar global media budgets efficiently.
• Strong analytical skills — comfortable with data modeling, forecasting, and investment decision-making.
• Exceptional leadership, communication, and stakeholder management skills across functions and geographies.
• Bachelor’s or Master’s degree in Statistics, Business Analytics, Computer Science, Data Analytics, or a related field.

Preferred qualifications

• Experience leading multi-region or global marketing teams (APAC, EMEA, ANZ, Americas).
• Familiarity with AI-driven creative and media automation frameworks.
• Strong understanding of pipeline contribution measurement and B2B demand-gen attribution.
• Experience working cross-functionally with Finance, RevOps, and Data Science teams.

Applicant Safety Policy: Fraud and Third-Party RecruitersTo protect you from recruitment scams, please be aware that Airwallex will not ask for bank details, sensitive ID numbers (i.e. passport), or any form of payment during the application or interview process. All official communication will come from an @airwallex.com email address. Please apply only through careers.airwallex.com or our official LinkedIn page.

Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.

Equal opportunityAirwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.