Director, Growth Content

What you'll do

This is a career-defining opportunity to shape how Airwallex communicates the value of its products to businesses around the world. As Director of Content Marketing, you will own the end-to-end content strategy across all digital platforms, building a high-performing content engine that drives engagement, supports pipeline generation, and elevates Airwallex's brand in a competitive global fintech landscape. You will lead a team of content creators, editors, and strategists while partnering closely with growth marketing, product marketing, sales, SEO, design, and regional marketing teams to deliver compelling, on-brand content at scale. You will also play a key role in integrating AI tools into content workflows to increase efficiency and innovation across the content lifecycle.

Responsibilities

• Develop and implement a comprehensive content strategy that aligns with the company's goals, brand identity, and audience needs across multiple products (payments, business accounts, spend, billing) and global markets.
• Lead the creation of content across various formats, including blogs, product guides, videos, case studies, whitepapers, ebooks, webinars, and social media, to support product launches, campaigns, and demand generation initiatives.
• Lead, manage, and coach a team of content creators, editors, and strategists. Foster a collaborative and high-performing environment where creativity and innovation thrive.
• Identify and integrate AI tools and technologies into content creation and distribution workflows to increase efficiency, creativity, and personalization.
• Establish and refine content production processes to ensure the team can produce high-quality work quickly and efficiently. Implement best practices for content lifecycle management from ideation to publication and analysis.
• Ensure all content is on-brand, consistent in terms of style, quality, and tone, and optimized for search and user experience across all channels, including online, social media, email, mobile, video, and print.
• Define content marketing success metrics and implement systems to track and analyze content performance, including contribution to pipeline and revenue. Use insights to inform future content strategies and optimizations.
• Work closely with marketing, sales, product, and design teams to create a unified and effective content strategy. Partner with regional marketing leads to localize content strategy across key markets (Americas, EMEA, APAC, China).
• Manage external design and content resources, including freelancers and agencies, to supplement in-house production capacity and maintain quality standards.

Who you are

Minimum qualifications

• A minimum of 10+ years of experience in content creation, marketing, or a related field, with a strong preference for experience in the fintech or technology sector.
• Proven track record of developing and executing successful content strategies for tech products with a user-first approach.
• Exceptional writing and editing skills, with the ability to convey complex information in a clear and engaging way.
• Experience in coaching and team development, with a demonstrated ability to build and scale content teams.
• Strong understanding of AI tools and technologies relevant to content marketing and their integration into workflows.
• Familiarity with SEO best practices and content performance analytics tools.
• Demonstrated ability to think strategically and creatively, with experience in producing content that engages and converts.
• Ability to work in a fast-paced environment, managing multiple projects simultaneously without compromising quality.

Preferred qualifications

• Experience in B2B fintech, payments, cross-border commerce, or regulated financial services environments.
• Experience building or transforming a content function from the ground up, including establishing processes, workflows, and team structures in a high-growth environment.
• Familiarity with multi-market content localization and working with globally distributed teams across different regions and time zones.
• Ability to move fast and grow in dynamic, collaborative, and ambiguous startup-like environments; experience successfully proposing new solutions across a landscape of diverse decision makers with determination.

Applicant Safety Policy: Fraud and Third-Party RecruitersTo protect you from recruitment scams, please be aware that Airwallex will not ask for bank details, sensitive ID numbers (i.e. passport), or any form of payment during the application or interview process. All official communication will come from an @airwallex.com email address. Please apply only through careers.airwallex.com or our official LinkedIn page.

Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.

Equal opportunityAirwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.