Original listing text, shown exactly as published by the company.
What you will do
Strategy & growth
- Own the end to end patient acquisition strategy across paid channels and all countries
- Define growth targets, CAC/LTV models and scalable acquisition frameworks
- Balance short term performance with long term brand and market expansion
- Identify new growth levers, channels and partnerships
- Decide where to scale, defend or experiment based on market maturity
Paid channels ownership
- Own day-to-day performance across: Google, Meta, Influencers, affiliates and partnership, and potentially upper funnel channels (not planned yet)
- Manage budget, pacing and performance targets
- Ensure strong execution across multiple countries in Europe and Latam
Automation and performance enablement
- Build this system from scratch, using what AI can bring today and partnering with our tech team
- Design and implement an AI-driven acquisition system where the majority of campaign management, creative production, testing and optimization is automated
- Partner with data teams to improve: attribution models, experimentation velocity and performance reporting
Innovation and new channels
- Lead pilot programs for new acquisition channels
- Turn pilots into scalable playbooks and products
- Kill experiments quickly when ROI is not there
Team creation and leadership
- You will build this function from the ground up — including systems, processes, and team — with full ownership
- Create and lead a small, high-leverage team (to be defined by you) to accomplish the mission (channel managers, specialists, content creators - maybe humans maybe AI agents)
- Coach and manage the team ensuring strong talent density, innovation, speed and performance
- Set clear goals, KPIs and operating cadences
Cross functional collaboration
- Work with AI team to create patient marketing with 2026 available tools
- Work closely with Product & UX on conversion optimization and monetization frameworks
- Work closely with GTM leaders (mostly Customer Organization and Country Managers) to work on Market place health and churn prevention
- Align with brand on messaging and creative strategy
Your background
- +5 years in performance/growth marketing in marketplace on the consumer side
- Track record of replacing manual marketing workflows with automated or AI-driven systems
- Deep interest in AI and a strong point of view on how it will transform performance marketing
- Experience owning + 3 M Eur global media budget
- Strong hands experience with Google and Meta at scale
- Proven experience running multi market acquisition
- Experience managing teams/complex organization
What success looks like
- Success in this role means building a lean, highly automated acquisition engine where a small team, powered by AI, manages large-scale multi-market campaigns efficiently.
Additional information
