Original listing text, shown exactly as published by the company.
What You’ll Do
Organic Search (SEO)
- Own and execute Honeydew’s organic search strategy end-to-end — from technical infrastructure to content architecture to link authority
- Build topical authority frameworks in dermatology, skincare, and telehealth that compound over time
- Drive large-scale content production: briefing, AI-assisted drafting, editing, publishing, and ongoing optimization
- Conduct competitive analysis and keyword research with a focus on high-intent, acquisition-driving queries
- Partner with engineering on site speed, Core Web Vitals, structured data, and crawlability
- Own technical SEO hygiene: schema markup, JSON-LD, canonicalization, indexation, and internal linking architecture
AI Search Visibility (AEO/GEO)
- Lead Honeydew’s strategy for showing up in AI-generated answers across ChatGPT, Perplexity, Claude, Google AI Overviews, and emerging platforms
- Structure content to be LLM-friendly: passage-level optimization, conversational formatting, semantically rich answer blocks
- Build and own AI citation tracking and reporting – establish baselines, set targets, iterate
- Test content formats, structures, and distribution approaches that improve citation rates across AI surfaces
- Drive earned media and backlink strategy that builds the domain authority and off-site presence LLMs reward
- Stay ahead of how agentic AI and ambient search are reshaping patient discovery behavior in healthcare
Paid Search (SEM)
- Partner with our Growth Lead who owns paid search today – support setting priorities and be a sounding board for strategy
- Contribute to strategy setting across ~$500K+/month in paid search spend on Google and eventually Bing
- Own the integration between paid and organic: ensure keyword strategy, landing pages, and messaging are coherent across both channels
- Be fluent enough in paid search principles and mechanics to contribute to bid strategy, audience targeting, and campaign architecture decisions
Strategy & Reporting
- Build and own a unified search performance dashboard that ties organic, AI, and paid performance to patient acquisition
- Develop a search roadmap with clear priorities, experiments, and milestones — and report on it regularly to leadership
- Identify cross-channel leverage: where organic authority reduces paid CPAs, where paid data informs organic targeting, where AI citations amplify both
- Run structured experiments across channels and make fast, data-driven decisions from them
Qualifications
Required
- 5–7+ years of search experience with a strong organic foundation and demonstrated track record of driving acquisition growth
- Deep technical SEO expertise: site architecture, structured data, Core Web Vitals, crawl management, and schema implementation
- Genuine AEO/GEO fluency – you’ve built strategies for AI search visibility, tracked citation performance, and iterated on results
- Working knowledge of paid search: Google Ads, campaign structure, bidding strategy, Quality Score, and performance analysis
- Proven ability to manage and develop an IC – you know how to set direction, give useful feedback, and make people better
- Strong content strategy instincts – you understand what makes content rankable, citable, and convertible
- CRO fluency: you know how to connect search traffic to conversion and have run tests to prove it
- Proficiency with SEO tooling: Ahrefs, SEMrush, Google Search Console, Google Analytics, Looker Studio
- Strong analytical skills – you can build a reporting framework, interpret data, and make fast decisions from it
- High agency and self-direction – you don’t need a perfect brief to move, and you don’t rattle under ambiguity
Nice to Have
- Experience in healthcare, telehealth, wellness, or other YMYL/E-E-A-T regulated verticals
- Background in digital PR or earned media, with experience building backlink programs through content and outreach
- Hands-on paid search management experience (beyond strategic oversight)
- Familiarity with Webflow CMS or similar modern web platforms
- Experience with LLM citation tracking tools (Otterly, Profound, or equivalent)
- Working knowledge of HTML/CSS and ability to implement basic technical fixes independently
