Director of Sales, Strategic Accounts (Southeast)

Your Impact

Our T1200 segment focuses on Axon’s most strategic U.S. State & Local Law Enforcement agencies—large, complex accounts where our full ecosystem can transform how communities are protected.

This leader owns

• Bookings and revenue performance for the T1200 segment
• People leadership for a team of high-performing Account Executives
• Strategic account execution across complex, multi-stakeholder deals
• Adoption of Axon’s full ecosystem – from TASER and sensors to software, AI, and real-time operations

What You’ll Do

Location: Remotely from the United States. Must live within an hour of a major airport and on the road 40-60% of time.

Reports to: You will report into a Regional Vice President of Sales and operate as a key member of the U.S. State & Local Law Enforcement leadership team.

Lead and Develop a High-Performing Sales Team

• Directly lead a team of T1200 Account Executives covering Axon’s most strategic State & Local Law Enforcement accounts.
• Recruit, onboard, and develop top sales talent; build a high-bar, accountable, performance culture.
• Set clear expectations around territory planning, pipeline hygiene, prospecting, and ecosystem selling.
• Conduct regular 1:1s, field rides, and deal reviews focused on coaching to outcomes, not just activity.
• Create an environment of continuous learning around Axon’s expanding product set, competitive landscape, and public safety trends.

Own Segment Strategy and Execution

• Build and execute a comprehensive go-to-market plan for the T1200 segment aligned with Axon’s strategic priorities.
• Define account segmentation, coverage models, and territory design to maximize growth and customer impact.
• Drive multi-product, multi-year, enterprise agreements that land and expand Axon’s ecosystem within agencies.
• Champion AI and real-time operations offerings as core to the Axon value proposition, not add-ons.
• Partner closely with Majors, Mid City, Small City, Inside Sales, and New Products leaders to ensure a coordinated coverage model across shared customers.

Drive Forecasting, Pipeline, and Operational Rigor

• Own forecast accuracy and segment performance against quarterly and annual bookings targets.
• Establish disciplined pipeline standards (coverage ratios, stage definitions, conversion benchmarks) and hold the team accountable.
• Run tight operating cadences: QBRs, weekly forecast calls, and deal strategy sessions grounded in data.
• Leverage Salesforce and BI tools to understand trends in win/loss, product mix, pricing, and cycle time, and translate insights into specific actions.

Lead Strategic Deals and Customer Relationships

• Act as executive sponsor on the highest-impact opportunities and renewals in the T1200 segment.
• Build deep relationships with chiefs, sheriffs, command staff, IT leaders, procurement, and political stakeholders to navigate complex decision processes.
• Guide the team through large, multi-year RFPs and competitive bids, ensuring we position Axon’s differentiated value and total cost of ownership.
• Orchestrate cross-functional deal teams (Sales Engineering, Professional Services, Customer Success, Legal, Finance) to deliver clean, scalable, and winnable proposals.

Partner Cross-Functionally to Scale Impact

• Collaborate with Product, Marketing, Sales Strategy, Revenue Intelligence, and Customer Success to:
• Shape segment narratives and campaigns tailored to State & Local Law Enforcement
• Identify whitespace, expansion, and cross-sell opportunities
• Influence product roadmap with field feedback from strategic agencies
• Represent the voice of the T1200 customer in internal planning, helping Axon prioritize what matters most to large agencies.

What You Bring

• 10+ years of progressive experience in enterprise or strategic sales, with at least 5+ years leading frontline sales teams.
• Proven success leading high-performing sales teams in complex, multi-product environments (SaaS, hardware + software, or public sector technology strongly preferred).
• Experience selling to public sector / SLED, ideally State & Local Law Enforcement or adjacent public safety markets.
• Demonstrated ability to:
• Exceed multi-million-dollar bookings and revenue targets through team leadership
• Guide teams through long, complex sales cycles with multiple stakeholders and formal procurement
• Structure multi-year, multi-product agreements that balance customer outcomes and Axon’s growth
• Strong operational discipline: expert in pipeline management, forecasting, and territory planning.
• Excellent executive presence and communication skills—comfortable presenting to C-level, elected officials, command staff, and Axon executives.
• High learning agility with the ability to quickly understand and coach others on Axon’s full technology ecosystem.
• Deep alignment with Axon’s mission to protect life, capture truth, and accelerate justice; genuine empathy for the challenges facing law enforcement and communities today.