Director, Paid Social Campaign Effectiveness

THE ROLE

The Director, Paid Social Campaign Effectiveness role is ultimately responsible for owning

The Director, Social should be able to lead the team to deliver excellent paid social measurement, but in plans and in the analysis during and post campaign. They are effective communicators who can inspire and motivate teams to achieve and exceed client goals based on their deep understanding of the ins and outs of their clients’ businesses and they proactively bring innovative thinking, holistic ideas, and leadership to help clients meet their overarching business goals.

Reports to: Group Director, Client Partnership

WHAT YOU’LL DO

• Lead organization, synthesis, and evolution of Campaign Effectiveness workstreams
• Partners closely with BAU Directors to centralize learnings and operationalize best practices
• Own key non campaign deliverables such as the Roadmap & Learning Agenda, Benchmarking, etc
• Develop the measurement expertise of the larger paid social team, providing training, mentorship, feedback and coaching on paid social measurement best practices
• Maintain a strong understanding of the holistic business for each client in their portfolio
• Orchestrate collaboration and implementation for flawless execution of paid social campaign measurement
• Possess a working knowledge of full funnel measurement for Facebook/Instagram, and have a strategic perspective on how to achieve client business goals via measurement
• Stay up-to-date on measurement best practices to ensure the team is adopting best practices and testing recommendations prioritized by the agency
• Draft POVs based on industry trends

WHAT YOU BRING

• 8+ years paid social measurement experience with a deep understanding of planning & analyzing complex Brand Lift Studies, and a minimum 5 years of experience in a client-facing media or marketing role
• Strong understanding of paid social KPIs throughout the funnel: awareness, consideration, conversion
• Effective communication of paid social measurement approaches, and can get into the weeds when necessary
• Ability to analyze results across the portfolio to identify and operationalize best practices
• Skilled at auditing measurement outcomes and presenting actionable insights to a client

WHAT DO WE OFFER?

• Healthcare, Dental, and Vision coverage
• 401K plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave

WE SUPPORT YOU BEING YOU

DEPT® is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s identity, background, beliefs, lifestyle, or disabilities. So tell us about any accommodations you need. It’s totally confidential and only used to make sure you feel fully supported at every step.

DEPT® participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S.

We are a B Corp-certified company passionate about purpose-driven work. Our hope is that you can feel good about the contributions DEPT® is making to the world and we always have an open door for your ideas in making the world a better place.

DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Coach, eBay, and OpenAI.

Learn more about DEPT®

DIVERSITY, EQUITY, & INCLUSION

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.

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The anticipated salary range for this position is listed below. Salary is based on a range of factors that include relevant experience, expertise, physical location, and organizational impact. This is based on a 40-hour workweek and leveling.…