Director Product, B2B

Who you are

This Director of B2B Product will be at the helm of reimagining the agency

experience at A Place for Mom. The ideal candidate is a strategic leader with a

proven record of building and scaling high-impact customer products that drive

measurable business results. You blend deep empathy for customers with a data-

driven mindset, using insight and experimentation to translate customer needs

into outcomes that matter. You have demonstrated success leading teams,

inspiring innovation, and delivering tangible growth through bold product vision

and flawless execution. You thrive in mission-driven environments and are

excited to make a meaningful impact in senior home care by empowering

families, improving lives, and redefining how consumers find trusted care

solutions for their loved ones. This leader will report to the VP of Home Care

Product, and partner with the team to formulate a long-term product strategy and

vision that propels the product and business transformation of home care at A

Place for Mom.

What you will do

Product Vision & Strategy

• Define and validate the agency strategy for the Home Care business,

aligned to company growth and mission goals.

• Identify opportunities to differentiate our customer tools, drive customer

ROI, and achieve high customer retention and satisfaction

• Champion innovation by staying ahead of consumer trends, technology,

and data insights that shape product direction.

Execution & Impact

• Translate strategy into actionable roadmaps, prioritizing initiatives that

drive meaningful business and customer outcomes.

• Partner with engineering, design, and marketing to deliver high-quality,

data-informed consumer experiences at scale.

• Measure success through key performance indicators tied to growth,

engagement, conversion, and customer satisfaction.

Leadership & Influence

• Collaborate with senior leadership across the organization to ensure

alignment, clarity, and shared ownership of results.

• Act as the voice of the agency across the business, advocating for empathy,

insight, and impact in every decision.

Qualifications

• 10+ years of progressive product management experience, with at least 3+

years in a senior leadership role driving consumer-facing products at scale.

• Proven success defining product vision, strategy, and roadmap for high-

growth, digital customer experiences.

• Demonstrated ability to translate customer insight and data into impactful

product outcomes that move key business metrics.

• Deep experience leveraging analytics, experimentation, and customer

research to guide product decisions and measure impact.

• Strong track record of delivering business results through collaboration,

influence, and disciplined execution.

• Exceptional communication and storytelling skills, with the ability to

inspire teams and stakeholders around a shared vision.

• Experience in marketplaces, health tech, or mission-driven organizations a

strong plus.

Compensation

• Base Salary: $180,000 - $215,000
• Bonus: + 30% Bonus