Director, Product Marketing

About the role

As a Product Marketing Director at Pleo, you aren't just shipping features; you are the architect of our market dominance. Your mission is to drive sustainable growth by mastering the intersection of our customers’ deepest needs and Pleo’s core value proposition.

While many PMM roles focus on the "launch-and-leave" cycle of new products, this role is uniquely centred on optimising Product-Market Fit (PMF) for our existing ecosystem. You will own the commercial success of our SMB, Mid-Market, and Enterprise segments, ensuring that our proposition is surgically targeted and effectively packaged to win in each specific market tier.

Who you’ll be working with and reporting toYou’ll report to our VP of Marketing, leading a team of PMMs and working closely with teams in Sales, Product, and RevOps. Our team is highly collaborative and dedicated to bridging the gap between product innovation and commercial execution. You’ll also have the chance to partner with teams across Customer Success and Brand to ensure a cohesive experience for our users.

What you’ll be doing

As a Product Marketing Director, you will

1. Mastering Segment Growth (SMB, Mid-Market, & Enterprise)

• Strategic Segmentation: Define and refine the "How we Win" strategy for our three core segments. You will develop bespoke messaging houses that speak to the specific pain points of a 10-person startup (SMB) vs. a 500-person regional leader (Mid-Market) vs. a complex multi-national (Enterprise).
• Targeted GTM Motions: Move away from generic outreach. You will design targeted growth programmes that focus on increasing penetration within these specific ICPs.

2. Obsessing over Product-Market Fit (PMF)

• The Intelligence Layer: Act as the "voice of the market" within product rituals. You will use win/loss analysis and customer feedback to identify gaps in our current offering that, if closed, would unlock massive growth in existing segments.
• Refining the Core: You will focus on "re-launching" and better-packaging our existing product suite. Your goal is to ensure customers aren't just using Pleo, but are deriving maximum value from every pillar of the platform.

3. Commercial Packaging & Value Realisation

• Packaging Strategy: Work closely with Product and Pricing teams to ensure our bundles and tiers are optimised for our target segments.
• Verticalisation: Translate our horizontal spend management solution into vertical-specific narratives (e.g., Construction, Tech, Professional Services) that resonate deeply with industry-specific buyers.

4. Enabling the Field to Win

• Sales Velocity: Master the "Master" pitch decks, objection handlers, and competitive battle cards that empower our sales and CS teams to win without a PMM in the room.
• Up-Market Transition: Build the specific collateral and trust-building assets (case studies, security briefs, ROI calculators) required to win and expand within the Enterprise segment.

What you bring

You’ll thrive in this role if you have

• A Growth Mindset: You enjoy the challenge of optimizing an existing proposition just as much as launching a brand-new one.
• Segment Expertise: You understand the nuances of selling to different organizational sizes and can pivot your strategy accordingly.
• Analytical Rigor: You use data to find the "why" behind win/loss rates and use those insights to steer the product and commercial ship.
• Storytelling Prowess: You can take complex financial tech and turn it into a compelling "must-have" narrative for a CFO.

Why is this role a good fit for youThis role is a good fit for you if

• You love the "commercial" side of marketing and want to see a direct link between your work and ARR growth.
• You enjoy deep-diving into customer psychology to understand what makes different segments tick.
• You want to work in a high-growth environment where PMMs have a "seat at the table" in product strategy.

This role is not a good fit for you if

• You prefer working purely on "top-of-funnel" creative brand awareness campaigns.
• You only enjoy the excitement of Day 1 product launches and find "optimization" tedious.
• You prefer working in a silo rather than collaborating cross-functionally with Sales and Product.

The locationPlease note: We can hire on a remote, hybrid or in-person set-up in any of the locations listed on the advert but you will need to be physically based in the country of your choice with a valid right to work. We are unable to offer visa sponsorship for this role in any of the listed locations.