Director, Product Marketing - International (EMEA & APAC)

Responsibilities

• Own regional positioning and narrative for EMEA and APAC, adapting Cresta’s global platform story into clear, compelling, and locally resonant messaging
• Serve as the primary product marketing partner to regional Sales, Marketing, and Customer Success leaders
• Bring new international capabilities (e.g., language support, regional features) to market, ensuring the field is equipped with clear positioning, messaging, and supporting collateral
• Act as a regional evangelist for Cresta’s platform in customer meetings, events, and executive engagements
• Partner with global product marketing to refine positioning, messaging, and launches based on regional insights
• Partner with global customer marketing to secure cases studies, customer advocacy and CAB participation amongst the International Cresta customer community
• Partner with global marketing on regional research driven content production
• Enable field teams with narratives, content, and competitive intelligence to drive pipeline growth
• Collaborate with demand generation and regional marketing to align campaigns with market nuances
• Develop scalable regional enablement frameworks for sales and customer-facing teams
• Analyze regional performance across pipeline, conversion, and win/loss to improve go-to-market effectiveness
• Act as a bridge between global and regional teams to balance consistency and localization

Qualifications

• 8–10+ years of product marketing experience in Enterprise SaaS or AI-driven technology
• Experience supporting go-to-market strategy across EMEA and/or APAC
• Strong narrative-building and storytelling skills for complex platforms
• Proven ability to partner with sales and drive revenue impact
• Excellent communication and executive presentation skills
• Highly analytical and data-driven
• Strong cross-functional leadership skills
• High cultural awareness across international markets

Preferred Qualifications

• Experience in contact center or customer experience technology
• Familiarity with AI, large language models, or agentic systems
• Experience in high-growth or scale-up environments