Original listing text, shown exactly as published by the company.
Responsibilities
Social Strategy & Platform Leadership
- Define and lead Naturium’s global social media strategy across TikTok, Instagram, YouTube, and emerging platforms
- Establish differentiated strategies for each platform aligned to audience behavior, platform algorithms, and brand objectives
- Drive audience growth, engagement, and brand affinity through culturally relevant and education-first storytelling
- Anticipate platform and cultural trends, ensuring Naturium remains ahead of the evolving social landscape
- Partner with Brand and Growth teams to ensure social supports product launches, innovation storytelling, and commercial priorities
Community Strategy & Engagement
- Develop and execute a global community engagement strategy aligned with Naturium’s tone of voice, brand playbook, and marketing objectives
- Establish best-in-class engagement standards across comments, DMs, tagged content, and social conversations
- Actively foster meaningful two-way conversations that strengthen brand loyalty and consumer trust
- Serve as the “ears of the brand,” monitoring conversations across owned, earned, and competitor channels to understand audience sentiment, cultural shifts, and emerging opportunities
- Translate community feedback into actionable insights that inform product development, messaging, and marketing strategy
- Partner closely with Customer Experience and Corporate Communications teams to manage escalations and high-volume inbound engagement
- Build scalable frameworks for community response, moderation, and engagement workflows across global markets
UGC, Advocacy & Creator Discovery
- Champion user-generated content by identifying, elevating, and amplifying authentic community voices
- Foster relationships with brand advocates and creators through proactive outreach and community-first engagement
- Oversee community-led seeding and mailer opportunities that strengthen organic brand advocacy
- Identify potential creator and influencer partners through earned engagement, tags, and community participation
- Ensure community and creator relationships authentically reinforce Naturium’s education-first skincare positioning
Content & Cultural Storytelling
- Own overarching social content strategy, balancing trend-driven content with educational and brand-building storytelling
- Guide development of platform-native creative in partnership with Creative and Brand teams
- Shape Naturium’s voice across all social touchpoints—from content direction to captions and comments
- Maintain close proximity to content innovation while empowering team execution
- Ensure social storytelling reflects both skincare authority and cultural relevance
Measurement, Insights & Optimization
- Establish KPIs across engagement, community health, audience growth, and performance impact
- Own reporting frameworks that translate social and community performance into clear business insights
- Leverage analytics and qualitative community feedback to continuously refine strategy
- Partner with Growth and Analytics teams to optimize performance and investment decisions
Education-First Community Strategy
- Build and execute a comprehensive education-driven community framework that empowers consumers with ingredient literacy and skincare knowledge
- Develop structured education pillars (ingredient spotlights, routine architecture, skin concern deep dives, myth-busting, clinical explanations)
- Create scalable playbooks for science-backed responses to skincare questions across comments and DMs
- Elevate community conversations beyond engagement — fostering trust, loyalty, and long-term advocacy
- Serve as the “ears of the brand,” synthesizing qualitative community insights into actionable product and messaging refinements
- Ensure all community responses are compliant, accurate, and aligned with brand integrity standards
- Partner with Customer Experience and Corporate Communications to manage sensitive or high-volume inquiries
Cross-Functional Leadership
- Partner closely with Brand Marketing, Creative, Influencer, Growth, DTC, Retail, and Customer Experience teams
- Ensure community insights meaningfully inform broader brand and business decisions
- Serve as the internal expert and executive voice on social platforms, digital culture, and community behavior
Requirements
- 10+ years of experience leading social media and community management within beauty or consumer brands
- Proven success scaling highly engaged brand communities
- Deep understanding of internet culture, platform dynamics, and consumer engagement behavior
- Strong leadership experience managing teams and cross-functional stakeholders
- Balances creative instinct with data-driven decision making…
