Field Marketing Manager

What You'll Do

• Own the strategic accounts account planning and execution (ABM)
• Act as the primary marketing partner to RVPs and AEs regarding strategic accounts.
• Support and contribute to regional pipeline targets and align marketing efforts to revenue goals
• Identify pipeline gaps and prescribe targeted marketing solutions
• Support sales strategic accounts strategy (“ABM” accounts) by planning and executing initiatives designed to drive new pipeline, increase awareness, set meetings, and support conversion rates
• Own sales marketing enablement: newsletter, ROI weekly update, field activations follow-ups and governance, and campaigns kick offs.
• Develop and execute regionally focused, integrated campaigns across field, digital, partner, and SDR channels
• Support regionally owned events - manage regional field event execution from beginning to end, including logistics, coordination with demand gen, list preparation, contractors/vendors, onsite execution, and post-event analysis.
• Support messaging and activation to prioritize ICPs and use cases
• Ensure strong pre- and post-event nurture strategies
• Owns direct mail strategy and execution
• Monitor funnel performance (MQL → S1 → Opp → Closed Won)
• Identify conversion gaps and recommend optimization strategies
• Collaborate with Demand Gen and ops teams

Who You Are

• 5+ years in B2B marketing, preferably in SaaS
• Strong understanding of pipeline metrics and revenue operations
• Experience partnering closely with Sales leadership
• Proven ability to execute integrated, cross-channel campaigns
• Analytical mindset with strong reporting and optimization skills
• High ownership, bias toward action, and comfort operating in a fast-paced environment…