Freelance Social Editor, Family Style

What You'll Do

• Lead the day-to-day output of the Family Style social pages
• Develop a tone that is smart, culturally aware, and internet fluent
• Ensure everything we post feels intentional, relevant, and worth sharing
• Shoot and edit short-form video (mobile-first)
• Create talking head and educational videos
• Produce chef interviews and street-style content
• Develop overhead recipe videos (clean, text-driven, no talent required)
• Build carousel posts and visual storytelling content
• Identify and publish timely food stories and news moments
• Cover major industry moments (awards, openings, trends)
• Develop original angles and non-obvious lists
• Bring a clear point of view to everything we create
• Manage a consistent posting cadence (10–15 posts per week)
• Balance content across key pillars:
• Food media/reporting
• Educational content
• Original video
• Memes
• React quickly to cultural moments
• Food culture (chefs, restaurants, trends)
• Internet culture (memes, tone, pacing)
• Youth culture at large
• Work with our designers, editors, and leadership
• Help source chefs, collaborators, and contributors
• Be part of building something from the ground up
• Track performance across content
• Understand what drives engagement and sharing
• Double down on what works

Who You Are

• 2-3 years of social media and editorial experience with a publisher or brand
• A deep understanding of the Complex content, voice, and tone
• Strong understanding of food and restaurant culture
• Positive, intuitive, proactive, and collaborative team player
• Strong writing and communication skills, proofreading experience, and quick decision-making skills
• Ability to shoot and edit content independently
• Willingness to appear on camera in social media content
• Must be willing to work nights and occasional weekends/holidays for coverage of live events
• Robust knowledge of streetwear/fashion and how it connects to areas such as pop culture + sports + music
• Possess a deep understanding and fluency of all social media platforms (Facebook, Instagram, Twitter, TikTok, YouTube Shorts)
• Extensive knowledge of culture and proven track record in driving audience and consumer action on social
• Remain up-to-date on what our competitive set is doing to ensure that our lane isn’t being stepped on
• Self-management skills + take charge attitude…