Group Product Manager - Messaging

What You'll Do

Set the vision, strategy, and roadmap for Messaging capabilities spanning audience reach, governance, campaign automation, and emerging engagement surfaces

Lead and support a group of Product Managers building scalable platform solutions that evolve Messaging from operator-configured execution into intelligent, value-informed decisioning

Drive the governance layer for Spotify’s messaging ecosystem by defining how competing business objectives — including conversion, engagement, retention, and upsell — are balanced across channels and user segments

Lead the development of message classification systems, cross-domain signal integration, and attribution frameworks that enable continuous learning and optimization

Build and protect audience reach through push notification recovery, opt-in optimization, and expansion into new off-platform channels such as WhatsApp

Establish observability, monitoring, and alerting capabilities that make messaging performance visible to operators, stakeholders, and leadership

Partner closely with engineering, design, and insights teams to deliver high-impact platform capabilities with speed and quality

Collaborate with Growth, R&D, Content, and Marketing stakeholders to align priorities, governance principles, escalation paths, and messaging best practices

Champion platform thinking across teams by promoting reusable capabilities, enforcing standards, and reducing structural limitations tied to manual configuration

Inspire teams with a clear product vision while staying close enough to execution to remove blockers and drive meaningful outcomes

Who You Are

You have experience building or leading messaging products at consumer scale, ideally in environments where multiple business teams compete for shared user attention

You have led product strategy end-to-end, from defining vision through execution and measurable business impact

You are experienced navigating ambiguity and connecting governance, infrastructure, and user experience initiatives into a clear strategic direction

You know how to use experimentation, user research, attribution modeling, and market insights to inform product decisions

You have experience building platform products that support both internal operators and external user experiences

You understand the balance between business optimization and protecting user experience, and can design systems that support both

You collaborate effectively across product, engineering, design, insights, legal, and executive stakeholders

You communicate clearly and can adapt your storytelling to audiences ranging from engineers to senior leadership

You support and grow high-performing Product Managers by creating clarity, momentum, and accountability

You are comfortable diving into details when needed to unblock teams and accelerate execution

You bring a thoughtful perspective on how AI can improve workflows, product thinking, and decision-making responsibly

You care deeply about building durable, long-term value over short-term optimization

Where You'll Be

This role is based in London, UK or Stockholm, Sweden

We offer you the flexibility to work where you work best!…