Head of Growth Marketing

About the role

We're hiring a Head of Growth Marketing to build Instrument’s growth and demand engine for how we reach, engage, and convert nonprofits and grant-funded organizations from first touch through free-trial activation and Sales handoff. This is an exciting new role where you get to set the strategy, own the pipeline number, and rapidly test and learn, running execution through contractors and agencies to start with support to build a team as the engine grows.

The right person holds themselves to a high bar, has a deep sense of ownership paired with a desire for cross-team collaboration and creativity. You're energized by a truly unique opportunity to join a mission-driven company that's rapidly growing.

What you'll do

Growth & Demand Generation

• Build and own the multi-channel demand engine: SEO/SEM, Paid Social, Email, and emerging channels. Set targets and own the resourcing plan and outcomes behind them
• Develop creative campaigns and messaging that compels nonprofits and grant-funded organizations to engage and convert
• Lead our AEO/GEO approach so Instrumentl shows up across traditional and AI-powered discovery

Funnel & Conversion

• Own the conversion funnel from first touch through free-trial activation and Sales handoff
• Partner with Product and RevOps to optimize landing pages, onboarding flows, and lead routing

Cross-Functional Partnership

• Work with PMM, Brand, and Events to build integrated campaigns Align with Sales on lead quality and pipeline; partner with RevOps and Finance on attribution, budgeting, and ROI

Team & Operations

• Stand up the needed dashboards and reporting infrastructure to support data driven decision making
• Build a rigorous test-and-learn model: structured experiments, fast iteration, clear learnings
• Use AI tools to accelerate execution and build workflows that compound over time

What we're looking for

Required

• 8+ years in demand gen, growth, or performance marketing at B2B SaaS companies
• Proven track record owning a pipeline number and building a multi-channel demand engine
• Hands-on experience across SEO/SEM, Paid Social, Email, AEO and CRO
• Experience managing execution through contractors and agencies while owning strategy and channel decisions
• Strong cross-functional collaborator — effective working across PMM, Sales, Product, RevOps, and Finance
• Creative marketer with a track record for campaigns that convert

Nice to have

• Experience building a growth function from the ground up at an early-stage company
• Has marketed to nonprofits, mission-driven, or grant-funded organizations