Marketing Operations Analyst - India

What you’ll do

• Marketing Technology Stack Management:
• Administer, implement, and troubleshoot our marketing technology stack (Marketo, Salesforce, Google Ads, Qualified, etc).
• Find improvement opportunities for marketing efficiency and effectiveness across the buyer’s journey.
• Ensure seamless automation, integration, data integrity, and workflows.
• Manage relationships with marketing technology vendors, monitor vendor performance, and identify opportunities for new technology.
• Project Management:
• Serve as the primary point of contact for operational requests, translating business needs into technical requirements as needed, managing project plans, and ensuring timely delivery.
• Write clear business requirements and keep process and system documents up to date.
• Proactively share priorities, progress, risks, and escalations early to keep stakeholders aligned.
• Manage consultant relationships and projects, and occasional special initiatives.
• Data Management and Insights:
• Ensure data accuracy and accessibility across all marketing systems.
• Develop and implement data management processes (ie. attribution, lead routing and scoring, program automation, database enrichment, and optimizing backend data infrastructure).
• Provide actionable, data-driven insights to leadership and stakeholders that inform strategic decisions and optimize marketing spend.
• Develop and implement best practices for data management and hygiene in Marketo and other systems to ensure GDPR compliance.
• Process Optimization and Automation:
• Streamline marketing processes to maximize efficiency, including lead generation, nurturing, and campaign execution.
• Own lead management (lead lifecycle, enrichment, quality, privacy, marketability, matching, scoring, routing, and conversion rate optimization).
• Automate repetitive tasks and workflows to free up time for strategic initiatives.
• Cross-Functional Collaboration:
• Collaborate closely with marketing, sales, and other teams to align on marketing goals and strategies.
• Partner with technical teams to integrate systems and resolve issues quickly.

Qualifications

• 3 to 4 years of experience in B2B SaaS marketing operations, configuring systems and workflows to support demand generation, ABM, marketing automation, and attribution.
• 2+ years of experience with marketing automation platforms with a focus on MAP to CRM integrations regarding lead workflows.
• Proficiency with Marketo (advanced knowledge) and Salesforce (proficient knowledge).
• Familiarity with AI-powered enrichment and data tools such as ZoomInfo, Clay, or Apollo. Experience with Qualified, LeanData, or Google Marketing Platform is a plus.
• AI fluency at a working proficiency level — must be comfortable leveraging Claude Cowork to automate workflows, analyze data, and solve operational problems.
• Ability to independently identify process gaps, problem-solve, and build solutions without a fully defined playbook.
• Excellent written and verbal communication skills, able to explain complex technical issues and solutions to guide strategy and align teams.
• Proven experience managing multiple cross-functional projects, with the ability to prioritize, align stakeholders, and meet deadlines with high-quality delivery.
• Experience with various models for measuring marketing impact and creativity to find the right metrics to ensure our efforts are driving results.
• Proficiency with advanced data functions in Microsoft Excel.