Performance Marketing Manager

Your experience

• 3–6 years of hands-on affiliate marketing experience, ideally within a performance marketing or DTC/e-commerce environment.
• Demonstrated experience managing affiliate programs using affiliate management platforms such as HasOffers/TUNE, Cake, Everflow, or comparable technology.
• Strong analytical skills with the ability to work fluently in Excel/Google Sheets, and experience with BI tools (Tableau, Looker, or similar).
• Experience with cross-channel paid media strategy and familiarity with SEM, Paid Social, and Display channel dynamics.
• Proven track record of growing an affiliate program through partner recruitment, relationship management, and data-driven optimization.
• Solid understanding of attribution models, tracking methodologies (pixels, postbacks, SKAdNetwork), and incrementality measurement.
• Excellent written and verbal communication skills, including the ability to present data and strategy clearly to stakeholders.

Preferred Qualifications

• Experience with SQL for data querying and self-serve analytics.
• Experience in financial services, fintech, or a highly regulated industry.
• Prior experience collaborating within an integrated paid media team environment.
• Knowledge of FTC disclosure guidelines and affiliate compliance best practices.

Where

• This role will be remote (based in the U.S.).
• We believe great work can be done anywhere. No matter where you are based, NerdWallet offers benefits and perks to support the physical, financial, and emotional well being of you and your family.