Principal Product Marketing Manager, Competitive Intelligence

Responsibilities

• Support the Product marketing and Sales leaders in building and implementing an effective competitive intelligence program, including data-driven competitive strategies and actionable sales playbooks.
• Conduct technical deep dive, hands-on comparisons, and benchmarking, develop competitive messaging and positioning to support sales and marketing teams.
• Equip our fast growing sales and GTM teams with winning tactical responses, deals support, and timely updates and training.
• Build competitive marketing and enablement assets such as battle-cards, competitor bulletins, customer facing materials, and positioning slides to highlight CodeRabbit's differentiation.
• Track, analyze, and communicate competitive developments, providing timely responses to market changes.
• Collaborate with marketing, product management, engineering, and sales to craft competitive positioning strategies.
• Drive the Win/Loss program, analyzing data to advise sales strategies and product decisions, validate our competitive messaging and identify customer proof points.
• Participate in industry events to monitor trends and advise on competitive shifts.

Requirements

• Strong technical and analytical background to proactively identify market shifts, build competitive strategies.
• Operate as an AI-native professional, effectively embedding AI tools into your daily workflow to accelerate research, asset creation, and data analysis.
• Ability to synthesize complex technical information and distill key insights for various stakeholders. Experience translating technical features into compelling business value for diverse audiences.
• Excellent communication skills—verbal, written, and visual—to share competitive insights and strategies effectively.
• Proven success in roles such as sales engineering, technical marketing, or competitive analysis, preferably within the devtool and AI coding ecosystem.
• Ability to build relationships and work optimally with teams across the company, including sales, marketing, engineering, product, and leadership.
• A technical degree in computer science, engineering, or equivalent experience is required.