Product Lead - Growth

Responsibilities

• Lead PMs across Growth, Web, and Customer Foundations.
• Define the end-to-end growth strategy across website, PLG, SMB, enterprise, and partnerships.
• Own core funnel performance: traffic → MQL → onboarding → activation.
• Drive scalable SMB and long-tail customer acquisition motions.
• Partner with Sales and Partnerships to support large enterprise deals, identify product gaps, and shape deal mechanics.
• Oversee onboarding risk engine and customer compliance workflows.
• Build and operationalize Plaid’s Customer Lifecycle Model (CLM) to ensure clean customer state and entitlement logic.
• Use data to identify funnel opportunities, segment users, validate hypotheses, and drive experimentation.
• Make resource allocation and prioritization decisions across a high-breadth portfolio.
• Communicate strategy, tradeoffs, and insights to Executive, GTM, and Engineering leadership

Qualifications

• 8-10+ years of product management experience, including 2+ years managing PMs.
• Demonstrated success leading PLG or B2B growth at scale.
• Strong analytical and funnel optimization skills; comfort with data modeling and experimentation.
• Deep experience partnering with GTM teams (Sales, Partnerships, Marketing).
• Experience supporting enterprise deals or partnership motions.
• Demonstrated ability to operate across multiple domains: growth, risk, compliance, onboarding, internal systems.
• Excellent communication and cross-functional leadership skills
• Nice-to-have: Experience in fintech, onboarding, risk, or compliance workflows
• Nice-to-have: Background in API-first or platform businesses

Our mission at Plaid is to unlock financial freedom for everyone. To support that mission, we seek to build a diverse team of driven individuals who care deeply about making the financial ecosystem more equitable. We recognize that strong qualifications can come from both prior work experiences and lived experiences. We encourage you to apply to a role even if your experience doesn't fully match the job description. We are always looking for team members that will bring something unique to Plaid!

Plaid is proud to be an equal opportunity employer and values diversity at our company. We do not discriminate based on race, color, national origin, ethnicity, religion or religious belief, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, military or veteran status, disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local laws. Plaid is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance with your application or interviews due to a disability, please let us know at accommodations@plaid.com.

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Additional compensation in the form(s) of equity and/or commission are dependent on the position offered. Plaid provides a comprehensive benefit plan, including medical, dental, vision, and 401(k). Pay is based on factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience and skillset, and location. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.