Public Relations & Influencer Marketing Manager (Beauty & Lifestyle)

Requirements

5 years of experience in PR, communications, or agency environments (Beauty & Lifestyle preferred)

Advanced English

Proven experience leading accounts and teams

Strong experience in

Public Relations (PR) within beauty, lifestyle, or consumer brands

Influencer Marketing (IM), including talent selection and campaign execution

Brand positioning, storytelling, and reputation management

Experience managing beauty and lifestyle clients (skincare, cosmetics, wellness, fashion, etc.)

Experience developing 360 strategies (PR + IM + digital)

Strong relationships with beauty/lifestyle media and influencers

Experience in crisis management (preferred)

Knowledge in

Content creation aligned to trends, launches, and brand storytelling

Media relations and pitching for beauty/lifestyle outlets

Influencer negotiation and partnerships

PR & IM monitoring and reporting

Agency experience (highly preferred)

Activities

Lead PR and Influencer Marketing strategies for beauty & lifestyle brands

Develop communication plans aligned with product launches, brand campaigns, and seasonal trends

Oversee and ensure execution of PR & IM campaigns across beauty and lifestyle accounts

Manage relationships with

Beauty and lifestyle media

Influencers and content creators

Clients and key stakeholders

Define brand narrative, tone of voice, and positioning aligned with market trends

Approve communication materials

Press releases (product launches, brand announcements)

Media pitches tailored to beauty/lifestyle outlets

Campaign briefs and influencer guidelines

Coordinate influencer campaigns

Talent scouting (aligned to brand DNA)

Negotiation and partnerships

Performance tracking and reporting

Monitor media coverage and campaign performance

Analyze results and generate reports with actionable insights

Present strategies, results, and proposals to clients

Lead and mentor team members (executives, trainees)

Collaborate with internal teams (content, design, paid media) for integrated campaigns

Identify opportunities for brand visibility, trends, and collaborations

Stay up to date with beauty/lifestyle trends, creators, and platforms

Manage sensitive situations or brand reputation issues when needed

Skills

Leadership and team management

Strategic and creative thinking

Strong communication skills (written and verbal)

Deep understanding of beauty/lifestyle trends and audiences

Client management and relationship building

Negotiation and influencer management

Problem-solving

Organization and ability to manage multiple projects…