Regional Marketing Manager | United States | Remote

The Opportunity

In this role, you are responsible for executing regional marketing strategy and independently leading programs that drive measurable business outcomes. Working within regional priorities, you are trusted to make decisions, adapt plans as conditions change, and take ownership of program performance from planning through results.

Approximately 50% of your work is self-directed, requiring sound judgment, strong prioritization, and accountability for outcomes. Success in this role comes from balancing execution with strategic thinking, identifying opportunities for improvement, and sharing best practices that increase team effectiveness.

You are expected to leverage AI as a core part of your work, applying it thoughtfully to improve productivity, scale repeatable processes, and enhance decision-making. This includes identifying where AI can create efficiencies, where human judgment remains essential, and developing workflows that can be adopted across the team.

What You’ll Be Doing

• Lead regional marketing programs from planning through execution and retrospective, including program strategy, budget management, goal setting, delivery, and performance reporting.
• Execute ABM and regional marketing initiatives, partnering closely with Sales and SDR teams while contributing to prioritization and program planning.
• Independently manage day-to-day decisions, proactively address risks, and escalate issues when appropriate.
• Serve as a proficient user of core marketing platforms, including Splash, Zuddl, Salesforce, and Monday.com, while identifying opportunities to improve processes and tooling.
• Develop and document AI-enabled workflows that improve efficiency, consistency, and scalability across marketing operations, event execution, and reporting.
• Identify opportunities to apply AI and automation across regional marketing programs and contribute to the development of shared team processes and best practices.
• Analyze program performance and translate data into actionable insights and recommendations.
• Plan and manage projects independently, set realistic timelines, coordinate stakeholders, and deliver on commitments.
• Provide guidance and support to Associates, contractors, and other team members on shared initiatives.
• Build expertise in Grafana's go-to-market strategy, regional marketing programs, and the ecosystem of channels, vendors, and partners that support growth.

What Makes You a Great Fit

• 3-5 years in field or regional marketing, or events, including end-to-end ownership of programs
• Strong project, time, and stakeholder management, with consistent attention to detail
• Independent proficiency with Splash, Zuddl, Salesforce, and Monday.com or similar
• Demonstrated experience operationalizing AI in marketing work: reusable prompts, documented processes, or lightweight automations
• Open source go-to-market motion and the regional market a plus
• Willingness to travel approximately 40%

Compensation & Rewards

In the United States, the base compensation range for this role is $115,000 - $135,000. Actual compensation may vary based on level, experience, and skillset as assessed in the interview process. Benefits include equity, bonus (if applicable), and other benefits listed on our careers page.

*Compensation ranges are country specific. If you are applying for this role from a different location than listed above, your recruiter will discuss your specific market’s defined pay range & benefits at the beginning of the process.

Why You’ll Thrive at Grafana Labs

• 100% Remote, Global Culture - As a remote-only company, we bring together talent from around the world, united by a culture of collaboration and shared purpose.
• Scaling Organization – Tackle meaningful work in a high-growth, ever-evolving environment.
• Transparent Communication – Expect open decision-making and regular company-wide updates.
• Innovation-Driven – Autonomy and support to ship great work and try new things.
• Open Source Roots – Built on community-driven values that shape how we work.
• Empowered Teams – High trust, low ego culture that values outcomes over optics.
• Career Growth Pathways – Defined opportunities to grow and develop your career.
• Approachable Leadership – Transparent execs who are involved, visible, and human.
• Passionate People – Join a team of smart, supportive folks who care deeply about what they do.
• In-Person onboarding - We want you to thrive from day 1 with your fellow new ‘Grafanistas’ to learn all about what we do and how we do it.
• Balance is Key - We operate a global annual leave policy of 30 days per annum. 3 days of your annual leave entitlement are reserved for Grafana Shutdown Days to allow the team to really disconnect. *We will comply with local legislation where applicable.

Equal Opportunity Employer: Grafana Labs is an equal opportunities employer. We welcome applications from everyone regardless of race, colour, nationality, origin, caste, sex, gender reassignment identity or expression, sexual orientation, age, religion or belief, disability, veteran status, genetic information, pregnancy, maternity, marital, family or carer status, or any other characteristic which is protected by local law. We believe that equality and diversity build a strong organisation, and we work hard to ensure that is the foundation of our organisation as we grow.

Grafana Labs may utilize AI tools in its recruitment process to assist in matching information provided in CVs to job postings. The recruitment team will continue to review inbound CVs manually to identify alignment with current openings.

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