Original listing text, shown exactly as published by the company.
About the role
As the Sales Enablement Manager, International, you will play a critical role in standing up and scaling Cresta’s newly formed EMEA and APAC GTM teams. Your primary focus will be accelerating ramp, driving consistent execution, and building the foundation for high-performing international GTM motions.
This is a highly hands-on, builder role. You will work directly with Account Executives and regional sales leaders to deliver practical, field-driven enablement that improves day-to-day performance across the sales cycle. Success in this role is measured by faster ramp times, improved deal execution, and strong regional revenue growth.
You will partner closely with Sales Leadership, RevOps, Product Marketing Product Management, and the broader Enablement Team to localize and implement enablement programs that reflect the unique needs of international markets while maintaining alignment with Cresta’s global GTM strategy.
Responsibilities
Sales Onboarding & Ramp Acceleration
- Partner with the Global Enablement Team and regional Sales Leadership to expand on existing Onboarding programs with regional-specific content for new EMEA and APAC AEs
- Adapt global onboarding programs to reflect regional nuances, market dynamics, and buyer personas
- Provide structured ramp support, including training, deal coaching, and pipeline development guidance
Sales Process & Methodology Enablement
- Reinforce Cresta’s sales process and methodologies across international teams, from discovery through close
- Ensure consistent application of best practices in discovery, executive alignment, and deal progression
Coaching & Performance Programs
- Deliver ongoing enablement through live training, workshops, role plays, and certifications
- Provide direct coaching to reps, particularly new and ramping AEs, through 1:1 sessions and call reviews
- Partner with frontline managers to scale coaching effectiveness across regions
Content & Messaging Alignment
- Collaborate with Product Marketing to ensure messaging, talk tracks, and content are localized and relevant for EMEA and APAC markets
- Equip sellers with clear guidance on competitive positioning, objection handling, and regional use cases
- Ensure enablement content is practical, accessible, and aligned to real-world sales scenarios
Enablement Measurement & Optimization
- Track and analyze performance metrics including ramp time, pipeline creation, win rates, and quota attainment across regions
- Identify trends and gaps to continuously refine enablement programs
- Use data to drive targeted interventions tied to revenue outcomes
Field Readiness
- Support readiness for product launches, pricing updates, and strategic initiatives across international markets
- Ensure sellers are confident and prepared for customer-facing conversations in diverse regions
Qualifications We Value
- 4+ years in Sales, Sales Enablement, or Sales Management in a fast-paced B2B SaaS environment
- Experience supporting or working with global sales teams (EMEA and/or APAC preferred)
- Strong understanding of enterprise sales motions
- Proven ability to build and adapt enablement programs in a scaling environment
- Demonstrated success in sales coaching and performance improvement
- Exceptional communication and facilitation skills within cross-cultural teams
- Ability to operate with high ownership in a builder role with ambiguity
