Original listing text, shown exactly as published by the company.
Key Responsibilities
- Strategic Owner of Global Customer Advisory Board (CAB) Program: Define the strategy, structure, and value proposition for the global CAB program, ensuring executive alignment and member satisfaction. Directly run and coordinate the annual North America CAB. Drive the strategy and agenda for other regions, working with the local teams to execute the event.
- Global Customer Reference Program: Develop, launch, and own a comprehensive global customer reference program to strategically support sales cycles and marketing initiatives.
- Customer Reference Asset Development: Own the end-to-end process for creating high-impact reference assets (e.g., case studies, videos, testimonial quotes), working collaboratively with Customer Success Managers (CSM), Sales, partners, and customers.
- "Customer Speaker Bench" Ownership: Own and manage the global "customer speaker bench" for sourcing and preparing customers to speak at marketing events, provide compelling quotes for content, and serve as references for sales and prospects.
- Set the Standard: Define and own key performance indicators (KPIs) for all customer marketing programs, ensuring tight alignment with overall business objectives as well as the Marketing and Customer Success organizations’ goals.
- Cross-Functional Collaboration: Act as a liaison between Marketing, Customer Success, Sales, and Product to ensure a seamless and positive experience for all participating customers.
Skills & Requirements
- Experience: 5+ years of relevant experience in Customer Marketing, Customer Advocacy, or related B2B Marketing roles, preferably within the cybersecurity or enterprise SaaS space.
- Customer-Obsessed: Customer empathy is one of our five core values at Menlo Security. Always be thinking about what’s best for the customer.
- Program Management: Proven track record of successfully building, launching, and scaling global, high-impact customer programs like Customer Advisory Boards (CABs) and Reference Programs.
- Executive Presence: Exceptional communication and presentation skills, with the ability to confidently engage and manage relationships with senior-level customer and internal executives.
- AI-Adept: Demonstrable experience using Gen AI and AI based tools across the customer marketing spectrum - from content creation, customer interview analysis, audience segmentation, analysis, and more.
- Content Creation: Strong project management skills and experience overseeing the end-to-end creation of various customer reference assets.
- Goal-Oriented: Demonstrated ability to define clear program metrics and drive outcomes that directly support sales enablement and marketing pipeline generation.
- Collaboration: A highly collaborative spirit, skilled at navigating complex internal organizations to rally support and resources for customer programs.
Travel: Ability to travel for key events, including the annual North America CAB and other priority customer events.
