Original listing text, shown exactly as published by the company.
What You'll Do
Digital Demand (DD) Marketing
- Act as the organization’s leading expert on the email channel strategy, directly managing 250k+ annual email sends and supporting deliverability of 400k+ annual internal comms emails.
- Closely collaborate with business leaders across departments, leading intake of open-ended problem statements from business leaders to develop, execute and report on impactful strategic solutions in line with the company’s long term objectives.
- Oversee digital marketing operations, data optimization, and data integrity. Perform A/B testing and analyze results.
- Expertly manage in Marketo, Wordpress, GTM, GA4, and other components of our tech stack to establish, maintain, and report on unified digital tracking and attribution.
- Develop, maintain, and leverage integrations and automations across tech platforms owned by teams throughout the organization.
- Lead internal communications and coordination related to external campaigns to ensure the RevGen team is informed, engaged, and actively participating in program success.
- Responsible for developing and maintaining streamlined processes, in partnership with the Creative team, to ensure the external website remains fully up to date.
- Lead go-to-market planning and execution for new modes, services, and major initiatives in partnership with Product, RevGen, and Executive Sponsors.
Sales Enablement (SE)
- Create industry leading content that holistically supports rep-led lead generation and walletshare expansion efforts through a variety of outreach frameworks, including general prospecting, ABM, quarterly business reviews, request for proposals, and modal cross-selling.
- Drive engagement and utilization of the self-serve content and associated content management platforms for sales reps by working closely with others in the marketing department.
- Enhance Arrive’s revenue streams by ideating and implementing new sales enablement tactics beyond collateral development, regularly reporting on progress in relation to company goals.
- Strategically evolve biannual surveys to increasingly capture leads and actionable customer insights
- Support website content by expanding sales enablement asset development and management process to include website-ready versions for rapid deployment to the platform.
- Oversee the distribution of website leads, ensuring they are delivered to the appropriate teams with a particular focus on modal leads.
Product Marketing, Data, & Productivity
- Partner with the Product and Data teams to maximize engagement of new and prioritized ARRIVEnow capabilities.
- Own product messaging, positioning, and adoption strategy for customer- and carrier-facing platforms and capabilities.
- Perform data analysis to determine the return on programs and inform future opportunities; communicate progress, roadblocks and resolutions to company leadership.
- Act as a leader in the Marketing department, in part by providing other Marketing team leaders with new operational efficiencies from automated workflows, integrations, and AI.
- Synthesize performance data into clear, executive-level insights that demonstrate marketing’s impact on revenue, growth, and productivity.
Qualifications
- 8+ years of corporate experience (exposure to the industry is preferred)
- This role requires expertise in digital marketing tools (Marketo, GA4, etc.), data analysis, cross-functional collaboration, and team leadership to ensure marketing initiatives directly contribute to revenue generation and overall company objectives.
