Original listing text, shown exactly as published by the company.
What You'll Do
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Strategic Growth & Market Leadership
- Own the end-to-end commercial growth strategy for APAC (online and scaling offline) in line with Emma’s global objectives, advancing best practices and balancing synergies, complexity, local adaptation, growth and profitability.
- Scale pioneering and emerging markets into sustainable growth engines while continuously improving our more mature markets in the region.
- Grow offline (wholesale, Emma-branded stores) and build omnichannel presence to capture premium profit pools while strengthening online synergy.
- Ensure Emma develops towards the most trusted sleep brand in APAC, generating and using customer insights and data to craft the strategy with adjacent teams.
- Deliver a great, regionally tailored, and reliable customer experience in close collaboration with Product, Marketing and Operations, which delights consumers and pays off in growth and profitability.
- Drive EBIT, top-line growth and NPS as primary success metrics.
Leadership & People Development
- Build and mentor a high-performing regional commercial team, ensuring succession depth and cross-country synergies.
- Empower country managers as entrepreneurial leaders, holding them accountable to phase-appropriate KPIs.
- Foster a co-owner culture: cost-conscious, customer-centric, and execution-driven.
- Form a strong regional leadership team with fellow senior regional leaders of other departments.
- Act as a visible regional leader and role model for the office in Manila and out various hubs across the region (Tokyo, Delhi, Shanghai, Seoul)
Who We're Looking For
- 15+ years of commercial leadership experience across APAC markets, with proven P&L ownership.
- Track record in profitable scaling across multiple markets and channels.
- Strong business acumen and strategic thought leadership
- High openness to learn and adapt fast to new best practices.
- Exceptional talent leadership skills, with experience in developing senior leaders and building succession pipelines.
- Fluent in English; additional regional language skills a plus.
