Senior Director, Customer Lifecycle Marketing

What You’ll Do

• Own the customer lifecycle strategy across acquisition, activation, engagement, retention, and win-back stages for consumers visiting our platform.
• Develop and execute multi-channel lifecycle campaigns (email, SMS, push, in-app) that drive meaningful engagement and conversion across the family decision journey.
• Define and track lifecycle KPIs including engagement rates, conversion rates, churn, NPS, and LTV; use data to continuously optimize performance.
• Partner with Data Science, Analytics, and Sales teams to build segmentation models, predictive triggers, and personalization frameworks that deliver the right message at the right moment.
• Collaborate with Product to influence roadmap priorities that improve lifecycle touchpoints and the overall consumer experience.
• Lead A/B testing and experimentation programs to drive iterative improvement across lifecycle communications and journeys.
• Manage and develop a team of lifecycle marketers and CRM specialists.
• Partner with Marketing, Product, Data, and Technology teams to embed AI-driven decisioning, audience segmentation, personalization, and workflow automation across lifecycle programs and customer touchpoints.
• Present lifecycle performance and strategic recommendations to senior leadership regularly.

Requirements

• 8+ years of experience in lifecycle marketing, CRM, or growth marketing, with at least 3 years in a leadership role.
• Proven track record of building and scaling lifecycle programs that drive measurable business outcomes.
• Deep expertise in marketing automation platforms (e.g., Marketo, Salesforce Marketing Cloud, Braze, Iterable, or similar) and CRM tools.
• Strong analytical skills with the ability to translate complex data into clear strategies and actionable insights.
• Experience working with segmentation, personalization, and predictive modeling in a consumer-facing business.
• Excellent cross-functional collaboration skills; able to influence without authority across Product, Engineering, and Data teams.
• Outstanding written and verbal communication skills; comfortable presenting to executive stakeholders.
• Passion for A Place for Mom’s mission and a desire to create meaningful impact for families navigating one of life’s most important decisions.
• Bachelor’s degree required; MBA or advanced degree a plus.

Why You’ll Love it Here

• Mission-driven work: Every day you will help hundreds of thousands of families make one of the most important decisions of their lives.
• Scale and impact: With 20M+ annual site visitors and a category-leading brand, you will have the reach to drive meaningful results.
• Collaborative culture: Join a team of passionate, talented professionals committed to innovation and excellence.
• Competitive compensation, equity, and benefits package.
• Flexible hybrid work environment.

Compensation

• Base Salary - $175k - $225k
• Bonus - 30% Management Bonus