Senior Director, EMEA Brand Marketing

In this role, you will

• Define and lead a full‑funnel, audience‑first brand strategy across EMEA that balances short‑term performance and long‑term brand building.
• Shape how KAYAK and momondo show up culturally across the UK, France, Spain, Sweden, Denmark and other markets, ensuring a modern, relevant, and differentiated voice.
• Localize global brand positioning and messaging so it resonates in local languages and contexts.
• Lead integrated, cross‑channel campaigns across TV, online video, OOH, audio, social, and owned channels.
• Partner with the Sr. Director of Creative to deliver a dual‑track approach that balances storytelling and conversion.
• Co‑develop messaging frameworks, tone, and CTAs to ensure consistency and clarity across assets.
• Move planning from broad demographics to intent‑ and audience‑driven strategies, with channel‑specific creative approaches.
• Set EMEA media priorities, own budget allocation decisions, and work with internal and agency teams to execute and optimize plans.
• Work with Brand Strategy & Measurement to run experiments, media‑mix modeling, and incrementality testing to prove impact.
• Hire, mentor, and grow regional brand leaders, fostering an inclusive, collaborative culture focused on clear priorities and scalable execution.
• Strong growth in direct traffic and branded search volume across EMEA
• Measurable improvements in brand awareness, consideration, and preference
• Highly effective, insight-driven campaigns that deliver both performance and brand impact
• A scalable, full-funnel brand marketing engine embedded across markets
• A high-performing team with strong cross-functional alignment

Please apply if you have

• 12+ years of experience in brand marketing, with significant leadership experience across multiple European markets (France and across the Nordics a plus)
• Proven track record of building and scaling full-funnel brand strategies that drive measurable business impact
• Experience developing of integrated campaigns across online and offline channels
• Comfort working in performance-driven environments with an understanding of measurement, testing, and attribution
• The ability to balance creative ambition with commercial objectives
• Experience managing and developing teams and collaborating across functions and influencing at senior levels
• Experience in consumer tech, travel, or digital marketplace businesses is a plus