Original listing text, shown exactly as published by the company.
What You'll Be Doing
- Own and evolve Relay’s content and social strategy, defining the long-term vision for how we engage audiences, drive AEO/SEO results, generate high-quality leads, and differentiate our brand through world-class storytelling and education
- Build scalable systems and frameworks for content, social, and creative execution, ensuring teams have the tools, processes, and structures needed to deliver impactful work efficiently
- Lead the ideation and development of flagship content marketing initiatives—such as research reports, educational programs, and content series—that position Relay as a thought leader and deepen our relationship with small business owners
- Lead and mentor a talented team of marketers (including Content Marketing Managers and Social Media Manager), helping them grow their craft, set strong strategies, and execute with excellence
- Define and track key metrics to measure brand and content performance, championing a data-informed culture
- Lead major brand and content projects from concept through delivery, managing timelines, stakeholders, and priorities to bring complex, high-impact initiatives to life
- Stay ahead of cultural and market trends, continuously identifying new opportunities for differentiation through content formats, platforms, and storytelling approaches
Who You Are
- You have 7+ years of experience in brand and/or content marketing roles (including at least 2 years as a people manager), ideally in a high-growth SaaS or fintech environment
- You’re a strategic, big-picture thinker who can translate creative vision into scalable systems, frameworks, and measurable outcomes
- You have a proven track record of building and scaling content and social functions, balancing creativity with data-informed decision-making
- You’re a dedicated leader and mentor, passionate about growing others, giving thoughtful feedback, and empowering your team to take ownership
- You’re an organized and detail-oriented project manager who can oversee multiple complex initiatives while balancing strategic oversight with operational excellence
- You have a deep understanding of brand storytelling and how to build connection, trust, and credibility with audiences over time
- You have deep experience managing agencies, freelancers, and cross-functional teams
Bonus Points
- You have a background in developing content to support brand campaigns, thought leadership reports, or large-scale editorial programs
- You have experience working with brands that focus on small business owners/creators/entrepreneurs
- You have led creative projects that span multiple formats (written, visual, video, live)
- You are familiar with marketing analytics, brand tracking, or content performance reporting tools
The Interview Process
- Stage 1: A 45-minute Google Meet video call with a member of the Talent team
- Stage 2: A 60-minute Google Meet video call with the Director, Brand
- Stage 3: A 60-minute in-person interview with a member of the Leadership team
- Stage 4: A take-home case study followed by a 60-minute Google Meet video call with our Marketing team
Our Compensation Approach
We believe Relayers should feel rewarded for the impact they have on our mission and growth. Compensation follows impact. As impact increases, compensation grows, and we do not limit compensation changes to a once-a-year review cycle.
The annual salary range for this role is $162,000 - $198,000
For candidates who demonstrate full readiness for the defined scope of the role, the typical starting salary is $180,000. Offers below this point reflect candidates we believe can grow into the full scope of the role with support and development. Offers above this point reflect impact that meaningfully exceeds the role’s defined expectations or an expanded scope from day one.
We encourage you to have a conversation with your recruiter and ask questions about compensation throughout the hiring process. For more information on our compensation philosophy and perks and benefits, visit our Candidate Hub.
Why Relay Might Be the Perfect Fit For You
- You push relentlessly for reinvention: You're always asking "how can this be better?" -- in your work, in your craft, in yourself. Comfort is a signal to push harder, not coast. You'd rather build something better than defend something familiar.
- You crave autonomy: We trust our team with big challenges and the freedom to solve them. If you’re someone who takes initiative, is comfortable taking risks, and seeks input when needed, you’ll find the freedom here empowering.
- You own your work: You take pride in your work, follow through on commitments, and feel a deep sense of responsibility for outcomes, not just tasks.
- You build with AI, not just use it: You're actively embedding AI into how you work, pushing what's possible, and bringing your team along with you.
- You care about impact, not noise: You care deeply about the substance of your work. You measure success by results, not recognition, and you let your work speak for itself.
- You’re energized by complexity and ambiguity: You enjoy tackling problems that don’t come with a playbook. You’re comfortable building from scratch, iterating as you go, and collaborating to shape the best path forward.
- You seek out feedback: You see directness as respect, not criticism. You actively seek input, sit with hard truths, and use feedback as fuel for improvement.
- Small businesses are why we're here: Relay exists to help them thrive -- and that mission has to resonate with you.
Join Us
We're looking for people who are relentless, curious, and care deeply about the work. You're encouraged to apply even if your experience doesn't perfectly match the job description -- your perspective and drive matter more. We welcome diverse backgrounds and people who think critically, challenge the status quo, and want to help small businesses thrive.
If you require accommodations at any stage of the hiring process, please reach out to your Talent Partner.
Disclaimer: For compliance reasons, all offers of employment at Relay are conditional upon a successful background check and employment verification through Certn.
