Senior Performance Marketing Manager, SMB

Your experience

• 3–6 years of hands-on SEM and performance marketing experience, ideally within financial services, fintech, or other regulated industries.
• Deep familiarity with Google Ads, Microsoft Ads, and SA360, with experience managing large, complex account structures and optimizing toward measurable business outcomes.
• Proficiency with analytics and business intelligence tools such as Salesforce, Snowflake, Looker, or similar platforms.
• Strong analytical mindset with the ability to build reports, interpret complex performance data, identify actionable insights, and influence strategy through data-driven recommendations.
• Demonstrated success designing and executing structured experiments and translating findings into scalable improvements.
• Experience with or strong interest in paid social acquisition channels including Meta, LinkedIn, TikTok, or similar growth platforms.
• Ability to operate independently, manage ambiguity effectively, and balance multiple priorities in a fast-paced environment.
• Clear and concise communication skills with the ability to translate complex marketing performance data into actionable insights for cross-functional stakeholders.
• Strong collaboration skills and experience partnering cross-functionally across Marketing, Product, Analytics, and Operations teams.

Preferred Qualifications

• Experience marketing SMB financial products, including lending, banking, credit cards, or insurance.
• Familiarity with incrementality testing, media mix modeling (MMM), multi-touch attribution methodologies, or advanced measurement frameworks.
• SQL proficiency with experience querying Snowflake or similar data warehouse environments directly.
• Prior experience in a startup or high-growth environment where you helped build and scale acquisition programs with limited support and evolving processes.
• Experience launching or scaling emerging acquisition channels or new growth initiatives from early-stage development through operational maturity.

Where

• This role will be remote (based in the U.S.).
• We believe great work can be done anywhere. No matter where you are based, NerdWallet offers benefits and perks to support the physical, financial, and emotional well being of you and your family.