Senior Product Manager, SMB e-commerce Growth

About the role

• Own a real slice of the growth funnel. Activation, paywall, pricing, or retention: you'll lead a squad and own a specific number end-to-end, deciding what gets tested, what gets built, and what gets killed.
• Move the metric, not just the backlog. Run a high-velocity experimentation program across web and mobile funnels. Ship A/B tests weekly, and bigger feature bets when the data calls for them.
• Find the insight, then build the feature. The best growth work is spotting why us

ers drop off and shipping the change that fixes it. You'll do both.

• Work across web and mobile. Mobile and web funnels behave differently (App Store vs. card-on-file, push vs. email). You'll own both, and partner closely with the User Acquisition team on the handoff from paid to product.
• Use data to decide, not to justify. Pull and interpret data yourself, form hypotheses, measure what shipped, and call what's next. You won't need to wait around for someone else to run the query.

About You

• You've moved real numbers on a subscription product. Five to eight years as a PM, with concrete activation, monetization, or retention wins you can name with the KPI, the change, and the percentage impact, owned by you, not by a team you sat on.
• You've worked on something with recurring revenue. Whether B2B SaaS, B2C subscription, or B2B2C, as long as your work was tied directly to revenue your experience will give you a leg up. Pure marketplace or pure free-product backgrounds will struggle here.
• You know how SMB sellers buy. You understand how SMB e-commerce sellers discover, evaluate, and adopt utility SaaS, the kind of motion behind Shopify, Canva, Klaviyo, Stripe, Klarna, Gorgias, Recharge, Loop, Wix, or Squarespace.
• You think in funnels. You understand activation curves, paywall psychology, trial design, and the difference between credit-based, feature-gated, and seat-based pricing, and you have opinions on which works where.
• You build with AI. You use Claude or equivalent to automate recurring tasks, and can explain how you set it up to help you ship faster.
• You're data-fluent. Comfortable with SQL and an analytics platform like Amplitude or Mixpanel; you build and interpret your own funnel without waiting for a data scientist, and you've shipped a high volume of A/B tests personally in the last 12 months.
• You thrive in small teams with high autonomy. You can ship without being managed, and can operate in a fully remote, async-first environment that offers no scaffolding around you.

Nice to have: experience on both web and mobile funnels; familiarity with the Shopify ecosystem (app store, connect flows, merchant personas) or a comparable e-commerce platform; entrepreneurial experience (you've started, built, or run something).

If you think you have what it takes but don't meet every single point above, please still apply. We'd love to chat and see if you could be a great fit.

Diversity, Equity, Inclusion, and BelongingWe're committed to enabling everyone to feel included and valued at work. We believe our company and culture are strongest when composed of diverse experiences and backgrounds.

That's also why we have flexible working hours, trust people to work remotely, and extended parental leave.

All qualified applicants receive consideration for employment without regard to age, color, family, gender identity, marital status, national origin, physical or mental disability, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws.