Senior Product Manager - Workflow Core

About the Role

We are looking for a Senior Product Manager to join the Workflows Team. This role is perfect for a self-driven individual who is passionate about automation and SaaS products. As a SPM, you will help build impactful features and refine existing capabilities in the Workflows Module, making it easier for users to automate complex business processes.

You will work closely with Product Managers and cross-functional teams to understand user pain points, develop innovative solutions, and ensure seamless execution. You will play a critical role in driving product success by leveraging data, user insights, and collaborative teamwork.

Your Responsibilities

You will own key parts of the Workflows product experience across activation, builder usability, execution reliability, and long-term engagement. This includes identifying high-impact opportunities across the workflow funnel, simplifying complex automation journeys, and partnering with cross-functional teams to ship scalable improvements that help customers automate more of their business operations.

Workflow Funnel Optimization: Identify and close gaps from workflow creation to execution to improve activation and adoption rates across accounts.

Time to Value Acceleration: Drive initiatives that make it faster and easier for users to launch their first meaningful automation.

Retention & Engagement: Lead efforts to make workflows a sticky, high-usage product that users return to regularly.

Builder Simplicity & Usability: Champion ease-of-use by simplifying complex concepts, refining the UI, and reducing friction in critical paths.

Template & Entry Point Expansion:Launch iterative improvements to templates, hotlinks and suggested workflows to bridge intent and execution.

Support Insight to Product Fixes: Analyze support tickets and user feedback to identify and resolve common sources of confusion or setup failure.

Optimizing existing workflows, ensuring they are intuitive, scalable and aligned with customer needs.

Manage New Features: Managing workflow feature requests, tracking, prioritizing and ensuring timely execution of essential updates.

Cross Team Collaboration: Collaborating with other product teams (CRM, Reporting, Payments, AI, and Integrations) to ensure seamless cross-functional workflow improvements.

Tracking Metrics: Tracking performance metrics to identify usability bottlenecks, activation & adoption trends, and areas for optimization.

Staying updated on industry trends in automation, integrations, and no-code/low-code platforms to drive innovation within workflows.

Your Core Skills

Passionate about building intuitive and scalable workflow automation solutions.

Ability to deeply understand user problems, spot friction in product flows, and make thoughtful trade-offs between power and simplicity.

Comfort with digging into usage data, funnels, and support patterns to find actionable insights.

Understanding of product development lifecycle and experience working on SaaS products.

Strong analytical mindset to interpret user behavior, identify pain points, and optimize workflow functionalities.

Leadership and collaboration skills, with the ability to work cross-functionally and drive initiatives forward.

Understanding of automation tools and workflow best practices to enhance user experience.

Ability to deconstruct complex software experiences and highlight good UX from bad UX.

Familiarity with workflow automation platforms is a plus.

A problem-solver who thrives in a fast-paced, execution-driven environment.

Experience

8+ years of Product Management experience ideally in SaaS or automation platforms

Proven track record of shipping complex, user-facing features in a fast-paced environment

Proven experience owning large-scale, customer-facing product platforms

Experience working on workflow automation tools or CRM platforms is a plus

Deep Understanding of

Workflow builders, automations and no-code or low-code platforms

Product funnels: activation, retention, and reducing time to value

Identifying friction points in UX and translating feedback/support data into product decisions

Cross-team platform work: enabling other product teams through triggers, actions, and integrations

Working with engineering on large-scale frontend + backend architecture (especially builder-like UIs)

Running feature discovery and validation loops with beta users

Partnering closely with design to simplify complex systems and reduce cognitive load

Writing clear, structured PRDs and communicating roadmap tradeoffs to stakeholders

Analyzing data from tools like Superset, Pendo or Tableau to inform product decisions

Why Should You Join Us?

At HighLevel, we foster an exciting and dynamic work environment driven by a passionate team. We believe in a collective responsibility where no task is considered someone else's job. Our unwavering focus is on providing value to our users, and we achieve this by delivering solutions swiftly through lean principles, allowing us to bring products to market in a matter of weeks rather than quarters. Every good idea is put to the test, ensuring that we maintain a high standard of innovation. We prioritise the well-being of our team, recognizing that by taking care of them, they can better serve our users. We embrace the concept of continuous and iterative improvement, understanding that progress is an ongoing journey. We are also a well funded & profitable company.

Join us at High Level, and you will have the opportunity to learn the intricacies of scaling a B2B SaaS startup and develop impactful products that cater to the needs of our customers.