Senior Product Marketing Manager

The Role

We're looking for a Senior Product Marketing Manager to own positioning, messaging, and go-to-market strategy for Nectar's platform. Reporting directly to the CEO, you'll play a critical role in defining how we communicate our value to customers and how we win in the market.

This is a high-impact role where you'll help shape the product marketing function as we scale. You'll work closely with sales, product, and leadership to craft compelling narratives, launch new capabilities, and strengthen our competitive positioning.

What You'll Be Doing

• Develop and refine Nectar's positioning and messaging across different customer segments, including enterprise, mid-market, and emerging brands
• Build and maintain competitive intelligence programs, creating battle cards and differentiation narratives for the sales team
• Own product launches end-to-end, from positioning and naming to internal enablement and launch campaigns
• Create sales enablement materials such as pitch decks, one-pagers, case studies, and ROI calculators
• Partner closely with the sales team to understand buyer personas, refine our ideal customer profile, and improve win rates
• Synthesize customer feedback, competitive trends, and market insights to inform product strategy and roadmap decisions
• Support company storytelling and fundraising efforts with compelling market narratives and positioning

What We're Looking For

• 4–7 years of product marketing experience, ideally in B2B SaaS
• Experience owning positioning and messaging for a product or product line
• Strong experience partnering with sales teams to build sales enablement programs
• Ability to conduct competitive analysis and translate insights into actionable positioning and strategy
• Excellent writing, communication, and storytelling abilities
• Comfort operating in ambiguous environments and building new functions in a fast-moving startup
• Strong collaboration skills across product, sales, and leadership teams

Bonus Points

• Experience in martech, social media platforms, or commerce-related software
• Experience working at a company through a Series A or Series B growth phase
• Experience launching AI-powered products or technical platforms
• Background working closely with enterprise sales teams