Original listing text, shown exactly as published by the company.
About the Role
We’re looking for a Sr. Product Marketing Manager to drive one clear outcome: grow retailer revenue across every jewelry category - engagement rings, wedding bands, fashion jewellery, fine jewelry, gemstones, and all future categories.
Your primary goal is to make jewellery cross-sell simple, obvious, and profitable for every retailer. You will own the positioning, messaging, sales enablement, education, and category launch plans that get retailers to buy more than loose diamonds. You will turn each jewellery category into a revenue engine for both retailers and Nivoda.
This is a highly commercial, hands-on role at the centre of Product, Sales, and Category Management. Everything you produce will impact new customer purchases, cross-sell rates, ARPU, and retention.
What You’ll Do
- Own category messaging & positioning: Clearly explain each jewellery category, including margins, customer use cases, and where it fits in a retailer’s business. Build the retailer story for engagement rings, wedding bands, fashion, fine, gemstone lines, and custom manufacturing.
- Build the cross-sell engine: Design the full experience that moves retailers from loose stones into complete jewelry. Create bundles, companion sets, attach strategies, and decision tools that make category expansion natural and profitable.
- Partner with sales enablement for jewellery adoption: Partner with Sales Enablement to provide AEs and AMs with battlecards, scripts, demo flows, objection handling, comparison sheets, and playbooks that help them land and expand by category.
- Lead category launches & activation: Own launch plans for new jewellery categories. Partner with Category Management on pricing, assortment, and positioning. Build campaigns, training, and education that drive first-time and repeat purchases.
- Drive ARPU growth & share of wallet: Build programs, guides, calculators, and content that help retailers expand their assortment and monthly spend. Collaborate with Sales to identify the next category each retailer should adopt.
- Produce high-value retailer education: Create content for Nivoda University: how to sell engagement rings, design a wedding band upsell, add fashion to their website, or build a gemstone story.
- Use a data-driven approach: Running structured experiments, testing assumptions, and using insights to shape category adoption and cross-sell performance.
- Clarify Nivoda’s automated workflows: Turn advanced, AI-powered features into simple, intuitive steps retailers can follow. Make the entire journey from design to manufacturing effortless, and show how Nivoda’s automation helps retailers produce more jewellery with less manual work and fewer operational bottlenecks.
What You Bring
- 6+ years in product marketing, category marketing, or a similar commercial role in SaaS, marketplace, or retail-adjacent environments.
- Ability to translate complex products into simple narratives that drive revenue.
- A strong commercial mindset - you understand how retailers make money and how to influence their buying behaviour.
- A data-driven mindset - comfortable designing experiments, analysing results, and iterating quickly based on what the data shows.
- Experience producing clear, concise positioning, messaging, and sales enablement assets.
- Confidence working cross-functionally with Product, Sales, and Category teams.
- Ability to build from scratch, iterate quickly, and ship with speed and precision.
- Excellent written communication and structured thinking.
- Marketplace or jewellery experience is a nice-to-have, but clarity, ownership, and commercial judgement matter most.
What Success Looks Like
- Growth in new customer purchases across jewellery categories.
- Cross-sell rate increases across engagement rings, wedding bands, fashion, fine jewellery, and gemstones.
- ARPU uplift per retailer and expansion into additional categories.
- Increased share of wallet across existing retailers.
- Strong jewellery activation immediately after onboarding.
- High adoption of your materials across the Sales and Account Management teams.
- Growth in monthly transactions across all jewellery categories.
- Retention improves for multi-category retailers compared to single-category users.
