Original listing text, shown exactly as published by the company.
About the Role
- Own and scale Meta (7-figure monthly budget), consistently hitting ROAS and LTV:CAC targets while accelerating the shift of spend toward SMB/business audiences.
- Drive the creative feedback loop end-to-end: mine Meta performance for what wins and what loses, generate creative hypotheses, and give the in-house creative team structured, data-backed direction so the pipeline of winning ads never runs dry.
- Build and run a high-velocity testing engine across audiences, creatives, campaign structures, and micro-personas — shipping fast to learn and compounding insights into the SMB pivot.
- Connect channel performance to unit economics and incrementality, partnering on attribution and measurement so spend decisions reflect true incremental value rather than last-click.
- Work AI-native: build your own tooling and automations to make UA faster and more autonomous (we're an AI company — internal tools, automation, and agentic workflows are encouraged and celebrated here).
About You
- 4+ years in performance marketing with deep, hands-on Meta expertise, managing six-figure monthly budgets against LTV:CAC targets.
- A proven track record of partnering closely with creative teams. You don't just consume creative, you generate hypotheses from data, brief, and close the loop.
- Strong analytical depth: comfortable with attribution, incrementality, and unit economics, and able to tie channel decisions to business outcomes.
- High agency and ownership: you take ambiguous, undefined problems and drive them through to shipped outcomes without waiting to be told.
- A candid, collaborative, team-first operator who makes the people around you better. You communicate openly, give and take feedback well, and strengthen the whole team.
- An AI-native way of working — you build tools and automate workflows (e.g. with Claude Code or similar) rather than waiting on eng/data.
- [Nice-to-have] Experience marketing to SMBs or in PLG/SaaS (Canva, Shopify, Wix, Vista-type environments).
If you think you have what it takes but don't meet every single point above, please still apply. We'd love to chat and see if you could be a great fit.
