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About The Role
We’re looking for a Senior Writer to join our Creative Studio and shape how Motorway communicates across every single touchpoint. This is a unique dual-audience role: you will write for both car sellers (B2C) and our car dealer network (B2B), reporting directly to the Head of Creative.
You’ll operate across the full creative and editorial spectrum - crafting everything from brand campaigns, social and CRM flows to longer-form articles, in-product copy, sales and internal collateral.
You’ll be a talented writer who can translate complex topics (UK car ownership, EV adoption, and live auction dynamics) into clear, compelling narratives. Additionally, you will be the editor for AI-assisted content, ensuring our content scales without losing its edge.
What You'll Do
- Execute across the funnel: Concept, write and edit copy for the entire end-to-end user journey - including brand campaigns, web/app, email, performance marketing, and B2B collateral.
- Steward the Motorway voice: Maintain, evolve, and enforce Motorway’s brand voice guidelines so we sound distinct and consistent across all channels.
- Coordinate copy across the end-to-end experience. Partner cross-functionally with Marketing, Product, CRM, and Operations to turn messaging into a coherent, seamless customer experience.
- Lead on long-form and editorial content. Articles, thought leadership, and community (Reddit, Meta) content that builds Motorway's authority and maximises visibility in both human and AI search.
- Edit and elevate AI-generated copy. Ensure AI-assisted work sounds like Motorway, and establish the prompts and guardrails that allow us to scale content using AI tools (Claude, ChatGPT) while maintaining strict quality control.
- Translate complexity: Demystify the automotive industry. Turn dry regulatory changes, market trends, and transaction processes into intuitive, high-converting copy.
- Optimise for Performance: Monitor content performance metrics (engagement, conversion, LLM indexing) and proactively iterate to drive business results.
What We're Looking For
- A strong track record in copy/content writing, with a significant portion spent inside a fast-paced brand or agency.
- A diverse portfolio featuring both short-form marketing copy and long-form editorial pieces (articles, guides or explainers).
- The ability to strip away jargon and simplify complex topics without making them simplistic. You know the exact line between accessible and reductive.
- You already integrate tools like Claude or ChatGPT into your daily workflow with intent. You understand how to prompt effectively and, crucially, how to edit AI-generated text to make it sound human and branded.
- Knowledge of how content earns visibility in the age of traditional SEO and emerging generative AI search engines.
- Experience managing multiple stakeholder opinions across different functions. You can defend a creative point of view, accept honest feedback, and edit work constructively.
- A craft-first mentality, with the discipline to deliver at pace within a fast-moving environment.
Nice to Have
- B2B or marketplace experience
- Experience writing for automotive, mobility, or consumer tech brands…
