Original listing text, shown exactly as published by the company.
The role can be based in Madrid or Milan
In this role, you will
Develop and Implement Marketing Strategy
- Own and execute the marketing strategy for Italy and Spain.
- Collaborate with EMEA leadership and global marketing teams to ensure alignment.
- Localize Tinder’s brand narrative, ensuring relevance to youth culture and cultural nuances in the region.
- Lead the Tinder community and event marketing strategy, driving meaningful connections with users.
- Translate data into insights and draw marketing and business conclusions
- Align communication strategies with key stakeholders in the US and Europe.
- Assist in creating and distributing content via paid media campaigns, partnerships, or influencers.
- Monitor competitor activities and market trends to provide actionable insights for enhancing Tinder’s brand positioning in the S.E. region.
Team Leadership and Collaboration
- Strong leadership collaboration with Integrated MarComms.
- Manage a growing team with plans for future expansion
- Foster a collaborative environment within a matrix organization, partnering with functional teams such as Media, Partnerships, Social, and Marketing Support.
- Drive Tinder’s brand equity through innovative, culturally relevant campaigns.
- Establish and nurture long-lasting brand partnerships to enhance Tinder’s market presence.
Market Insights and Strategy
- Stay ahead of cultural and market trends, identifying opportunities for differentiation and growth.
- Use insights and data to develop impactful marketing strategies that resonate with Tinder’s audience.
Execution Excellence
- Oversee content creation, media campaigns, and project delivery in collaboration with external agencies.
- Ensure consistent and aligned messaging across all touchpoints.
- Translate strategic goals into actionable plans that achieve measurable results.
You'll Need
- Several years of experience in managing marketing projects and budgets with at least 5 years of country leadership in marketing, preferably with direct-to-consumer brands in the tech industry, fashion, streaming, or consumer goods.
- Comfort building and executing tailor-made strategies that span creative marketing, business growth, media and product development
- Proven ability to manage and grow brand strategy within the pop culture and youth marketing space.
- Experience working in a matrixed organization and leading cross-functional teams.
- Cultural Fluency
- Deep understanding of youth culture and the unique cultural nuances of the S.E. region.
- Native Spanish and/or Italian speaker; fluency in English is essential.
- Leadership Skills
- Demonstrated ability to build, inspire, and lead high-performing teams.
- Strong interpersonal communication skills with experience in managing virtual and cross-functional teams.
- Proven experience in top talent and influencers management
- Strong mix of conceptual and analytical capabilities in combination with a hands-on and agile mentality to get things done.
Nice to Have
- Thrives in a fast-moving, entrepreneurial tech environment: https://www.lifeattinder.com/
- Strong executive presence with a robust network in technology, entertainment, or media.
- Experience developing and executing custom strategies across marketing, business growth, and media.
- Previous success in driving marketing for digital services, especially membership models or subscription businesses.
- Background in entertainment or live experiences at scale is a strong plus.
