A hybrid Engineering Leadership role at Match Group.
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Lead and define Tinder’s editorial, creative, and influencer strategy across EMEA, building a cohesive social brand that balances regional consistency with local cultural nuance
Drive a strong focus on owned and earned media, shaping how Tinder shows up organically across platforms and markets
Act as the primary regional point of contact for key platform partners (e.g., TikTok, Meta, Google) on editorial and content strategy
Break down silos and scale best practices across markets—improving efficiency, consistency, and overall impact
Ensure all campaigns, activations, and cultural moments are “social by design,” embedded within a comprehensive influencer and talent strategy (spanning music, fashion, sports, and entertainment)
Unlock cross-market opportunities by scaling successful initiatives across multiple territories
Position social media at the intersection of Marketing and Communications, driving cultural relevance—especially with Gen Z audiences—and ensuring Tinder is part of key conversations and trends
Provide strategic leadership within a matrix organization, setting standards of excellence and guiding regional Marketing and Integrated Marcomms teams
Lead innovation and experimentation across social media and integrated marketing, including new formats, platform strategies, and product-led initiatives
Redefine and optimize cross-functional ways of working, including collaboration with teams such as Legal
Partner closely with Integrated Marcomms leads in each country to evolve how Tinder approaches Influencers, PR, and Events across the region
Drive success through growth in social channels—increasing scale, engagement, sentiment, and ultimately word-of-mouth impact to support top-of-funnel member acquisition
7+ years of senior-level experience within an EMEA scope for a global brand, ideally in a direct-to-consumer or tech environment, with a strong track record in social media innovation and integrated marketing communications
Proven ability to translate both creative vision and business objectives into impactful strategies, with clear examples of success and scalable best practices
Experience in agency environments and/or major global media platforms is a plus, but not required
A strategic and creative thinker who can connect big-picture vision with executional excellence
An inspiring leader and collaborative team player, with the ability to influence, challenge, and align cross-functional stakeholders within a matrixed organization
Exceptional communication and storytelling skills, with the ability to craft clear, compelling narratives…
Match Group
Engineering Leadership
78 open roles on Sydicom
Match Group, Inc. is an American internet and technology company headquartered in Dallas, Texas. It owns and operates the largest global portfolio of popular online dating services including Tinder, Match.com, Meetic, OkCupid, Hinge, Plenty of Fish, Azar, and other dating global brands. The company was owned by IAC until July 2020 when Match Group was spun off as a separate, public company. As of 2019, the company had 9.3 million subscribers, of which 4.6 million were in North America. Japan is the company's second largest market, after the United States.
Source: Wikipedia
