Sr. Director, Product Management (Core Products)

Key Responsibilities

• Define and drive the long term product vision, roadmap, and success metrics for platform and core product areas.
• Manage and coach a team ofGroup PMs and PMs,.cultivating a strong leadership bench and ensuring high performance.
• Serve as the bridge between platform engineering, infra, and product — enabling other teams to move faster through well-designed interfaces and reusable systems.
• Set quality standards for API design, system performance, scalability, and reliability.
• Lead cross-functional coordination with design, engineering, QA, support, data, and legal to deliver on-time, high-quality launches.
• Represent the needs of agencies, sub-accounts, and end contacts in platform and CRM decisions — ensuring we build with deep user empathy.
• Collaborate with the Product leadership to influence org-wide product strategy, culture, and planning cadences.
• Lead strategic quarterly and annual planning for the org — bringing clarity to priorities across technical debt, product innovation, and user experience.
• Act as a thought partner to engineering leadership in shaping architecture and development investment decisions.

What Success Looks Like

• HighLevel’s platform teams are recognised as enablers, not blockers — other pods build faster using your team's APIs, patterns, and systems.
• CRM primitives and workflows become more reliable, performant, and deeply adopted by our users — visible in activation and retention metrics.
• The organization experiences clean product ownership, predictable roadmaps, and fast decision-making under your leadership.
• Workflow AI and Workflow Core support a growing number of use cases without sacrificing speed, reliability, or clarity.
• The data model becomes flexible and extensible, enabling custom objects, relationships, and analytics without friction.
• You are viewed as a strategic thought partners and executional anchor for platform and core products at HighLevel

Ideal Candidate Profile

• 12–15+ years in product management, with at least 5+ years managing managers (GPMs,Directors or equivalents).
• Experience scaling platform and core product orgs in fast-growth B2B SaaS companies, (ideally between $500M-$1B ARR).
• Deep fluency in CRM, automation platforms, or workflow engines — understands data models, APIs, and system-level product thinking.
• Prior experience building internal platforms or developer tools that support multiple product teams.
• Ability to scale orgs, implement processes, and hire/coach high-performing PMs.
• Technical fluency — capable of earning trust with engineering leads and making calls on infra trade-offs, architecture, and scalability.
• Familiar with two-tier SaaS, multi-tenant environments, and role-based access control models.
• Strong written and asynchronous communication skills — capable of driving clarity across functions and time zones.

Bonus Points For

• Experience working on workflow builders, CRM platforms, or marketing automation tools.
• Background in B2B2SMB or agency-led SaaS models.
• Exposure to design systems, shared component libraries, or analytics platforms.
• Hands-on familiarity with platform performance metrics (e.g., P95 latency, Sentry, Grafana).
• Experience integrating with third-party platforms like Stripe, Meta, Google, or TikTok (even if not leading monetization).