Original listing text, shown exactly as published by the company.
What You'll Do: Own and Scale a High-Impact Growth Channel
- Define and execute a best-in-class SEM strategy across core and emerging surfaces (Google, Bing, Shopping, app acquisition, etc.)
- Manage and optimize a 9-figure SEM budget, ensuring efficient allocation of spend to maximize revenue and contribution margin
- Establish clear performance frameworks, tying SEM directly to business outcomes (LTV, CAC, payback, operating income)
- Own SEO strategy and roadmap development, ensuring alignment between paid and organic acquisition efforts
- Manage and oversee the relationship with the company’s SEO agency, including prioritization, execution, performance management, and strategic planning
- Ensure the company maintains strong visibility across traditional search engine results as well as emerging AI-driven discovery and recommendation platforms
Lead Automation & AI-Driven Transformation
- Identify and implement opportunities to reduce manual execution through automation and tooling
- Act as the strategic owner for AI/ML integration across SEM, including bidding, creative generation, query expansion, and performance optimization
- Build systems and processes that enable the team to operate faster, with higher leverage and improved decision-making
- Help shape the company’s strategy for evolving search behavior and AI-driven discovery experiences
Drive Growth Beyond the Ad
- Partner cross-functionally with Product, Engineering, Design, and Lifecycle teams to improve landing page performance, conversion rates, and onboarding flows
- Identify and execute opportunities to improve the full acquisition funnel, not just media efficiency
- Influence the go-to-market strategy for new categories and products, ensuring SEM is integrated early and effectively
Build and Lead a World-Class Team
- Lead, mentor, and scale a high-performing SEM team (managers through directors)
- Establish clear operating rhythms, performance expectations, and development paths
- Build a culture of experimentation, accountability, and continuous improvement
Drive Experimentation & Insights
- Develop a robust testing roadmap across bidding, creative, landing pages, and funnel optimization
- Leverage data to identify growth opportunities and prioritize the highest-impact initiatives
- Regularly communicate performance, insights, and strategic recommendations to executive stakeholders
Cross-Functional Leadership
- Partner closely with Growth, Product, Operations, Business Development, and Medical teams
- Ensure SEM insights inform broader company strategy, including pricing, packaging, and positioning
- Act as a key stakeholder in company-wide growth planning
You Have
- 10+ years of experience in performance marketing with deep expertise in SEM
- Proven track record managing large-scale SEM budgets ($20M+ annually) with strong ROI outcomes
- Demonstrated success driving incremental revenue and efficiency gains at scale
- Experience managing SEO strategy and agency relationships, with a strong understanding of organic search best practices
- Strong understanding of how AI platforms and evolving search behaviors are changing consumer discovery patterns
- Experience implementing automation, scripting, or AI/ML solutions within paid media workflows
- Strong analytical foundation with the ability to connect channel metrics to broader business outcomes
- Experience influencing product, UX, and lifecycle strategies to improve conversion and retention
- Exceptional leadership skills with experience managing and developing senior team members
- Strong communicator with the ability to align cross-functional stakeholders and executive teams
