A remote Product Management role at HighLevel.
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Original listing text, shown exactly as published by the company.
A. Template Library: Own the end-to-end vision for a multi-product template catalog spanning 12+ HighLevel surfaces, from niche-based discovery and agency template monetization to a Canva-class, AI-native creation engine — enabling users to generate, clone, and customize on-brand assets from a prompt or URL.
B. Brand Board: Build and maintain HighLevel's single source of truth for business identity — capturing logos, colors, typography, and voice — and ensure those values propagate automatically across every product surface, with a roadmap toward AI-powered brand extraction, smart drift detection, and generative brand asset creation.
C. Countdown Timer: Own a multi-surface conversion primitive that embeds across funnels, sites, and emails with dynamically synced urgency, expanding into a full conversion platform that replaces Deadline Funnel and Elfsight with evergreen timers, behavioral triggers, smart expiry actions, and measurable conversion analytics.
3. Execution & Cross-Functional Leadership
Translate vision and PRDs (Template Library platform, Brand Board, Countdown Timer) into prioritized, outcome-driven roadmaps and shipped outcomes.
Run structured discovery: customer interviews (agency owners, agency designers, end customers), prototype testing, workflow audits, and competitive analysis (Canva, Figma, Webflow templates, Google Pomelli, Deadline Funnel, Elfsight, and emerging AI design tools).
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Engineering to plan, scope, and deliver platform-quality releases — especially given the cross-product integration surface area
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Design to build intuitive, scalable UX for creation, brand setup, and timer configuration
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AI/ML to ship generative templates, brand extraction, and clone-any-asset capabilities
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Data/Analytics to instrument metrics, prove conversion lift, and measure marketplace and adoption health
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Sales/CS/Support to shape enablement, packaging, monetization mechanics, and feedback loops
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Partner/Marketplace teams for the agency template monetization motion (creator onboarding, payouts, governance)
Drive alignment and narrative: clearly communicate tradeoffs, decisions, and progress to stakeholders and leadership.
What You'll Bring
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8+ years in Product Management
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Template, design, or creation products (Canva-class, Figma, Webflow, email/landing-page builders)
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Brand systems, design systems, or DAM (digital asset management) products
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Marketplace or creator-monetization platforms (template marketplaces, app stores, plugin ecosystems)
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Conversion/marketing tools (timers, popups, personalization, A/B testing, urgency widgets)
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Cross-product platform surfaces that integrate into many product areas
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Strong design and creation product sensibility — you have opinions about editor UX, "make it mine" flows, and what makes a creation product feel magical
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Comfortable partnering with Engineering/Data/AI on data flows, generative pipelines, and integration patterns
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Can define robust metrics for adoption, monetization, and conversion lift
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Can reason about APIs, embeds, multi-product integration, and scalable configuration frameworks
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Proven track record of moving business metrics (adoption, retention, expansion, monetization, conversion)
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Bonus: experience shipping AI-powered creation features, marketplace mechanics, or replacing established third-party tools with native capabilities
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Demonstrated ability to lead without authority, influence cross-functional partners, and drive alignment across Product, Engineering, Design, Data, AI, and GTM
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Excellent written and verbal communication; can create crisp narratives for executives and individual contributors
How Success Will Be Measured (First 12 Months)
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A clear, aligned 12–18 month roadmap for Template Library, Brand Board, and Countdown Timer is defined and in execution
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Template adoption and breadth (templates used per account, cross-product template usage, time-to-first-asset)
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Agency template monetization (creators onboarded, templates listed, GMV from agency-created templates)
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Brand Board attach and propagation (% of accounts with a completed Brand Board, % of assets created using Brand Board values, multi-product reuse)
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Countdown Timer adoption and impact (timers deployed across funnels/sites/emails, measurable conversion lift, displacement of Deadline Funnel/Elfsight usage among customers)
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AI feature adoption (usage of AI-generated templates, clone-any-asset, brand auto-extraction) — with a credible path to "AI-first" creation
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HighLevel
Product Management
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