Original listing text, shown exactly as published by the company.
Responsibilities
- Portfolio Leadership: Manage the full lifecycle of technology solutions, including financial performance, roadmap, development, and commercialization, ensuring alignment with business goals.
- Innovation & Differentiation: Drive the creation of innovative and differentiated technology solutions that address distribution customer challenges and deliver measurable value.
- Market & Customer Insight: Understand the distribution industry, customer needs, and emerging trends to inform solution strategies and ensure relevance and competitiveness.
- Strategic Integration: Align technology solutions with the broader U.S. Medical Products & Distribution value proposition to strengthen market positioning and accelerate growth.
- Cross-Functional Collaboration: Partner with product management, sales, operations, and IT teams to ensure seamless development and launch of technology solutions.
- Performance Measurement: Define KPIs and reporting mechanisms to evaluate solution adoption, customer impact, and financial performance.
- Thought Leadership: Represent the technology solutions portfolio in customer engagements, industry forums, and internal strategy discussions to advocate for innovation and differentiation.
Financials and Performance Metrics
- Tracking the financial progress to measure their effectiveness and monitor performance metrics
- Regular report-outs to management with insights and recommended actions to exceed financial commitments.
- Prepare reports and presentations on product performance and market insights for stakeholders.
Product Marketing and GTM Strategies
- Develop compelling product positioning and messaging that differentiates the product in the market.
- Create value propositions that resonate with target customer segments.
- Plan and execute go-to-market strategies for new product launches, including timelines and messaging,
- Coordinate with cross-functional teams (IT & development, enablement, operations, sales, etc.) to ensure a successful launch
- Provides product market insights through a strong working knowledge of the distribution solutions portfolio, market trends, competitive behavior, and customer segments.
- Develop and execute marketing strategies. Create value propositions that resonate with target customer segments
- Developing pricing, product, and solution positioning strategies to optimize revenue and profitability.
- Drive promotional activity through Marketing Communications and Channel Marketing to sales to meet overall objectives.
- Identify and access potential new opportunities to expand market reach through product roadmap
- Create marketing materials and tools tailored to the specific customer needs. This includes co-branded materials, sales presentations, and product information that aligns with the overall brand messaging.
- Developing training and content to support sales and selling distribution effectively - Continuous training in product updates and market trends to keep the business informed.
- Partner with content team and customer solutions teams to develop customer case studies and white papers
Collaborate with sales and cross-functional counterparts
- Travels with field sales to provide support and help defend and grow business with key customers.
- Develop partnerships with broader Cardinal Health marketing and functional teams to support the objectives the Cardinal Health USMPD business identified.
- Ensures that marketing strategies are effectively executed at the channel level
- Gather VOC on market conditions, competitive landscape, and customer needs. Communicate cross-functionally for strategy refinement
- Advance, maintain, and implement training, support programs, and sales tools for the selling organization and channel.
Market Intelligence and Insights, including competitive analysis
- Providing channel insights into competitive products and market trends to better position distribution and address customer needs more effectively.
- Sharing customer feedback and insights with channel partners enables them to tailor their approaches and improve customer experience across USMPD
Sales Enablement
- Partner with content marketing to develop sales training materials and tools that equip the sales team with the knowledge to sell the product effectively
- Continued collaboration with the sales and solutions team to gather insights to refine messaging and product.
Qualifications
- Bachelor's degree from an accredited university preferred; an MBA is preferred
- 8-10 years of experience in Distribution, Supply Chain, and/or Healthcare Marketing preferred
- Self-motivated, entrepreneurial, independent, driven individual to meet objectives
- Strong analytical skills allowing for quick assessment of situations, trade-offs, and ability to recommend appropriate course of action
- Ability to multitask and prioritize while managing multiple projects and day-to-day responsibilities.
- Excellent written and verbal communication skills and comfort presenting to internal and external audiences
- Ability to influence cross-functional teams without formal authority
- Must be able to travel up to 25% of the time, including some nights and weekends.
Location: This role is remote and can be based anywhere within the United States. Candidates must be able to work within EST or CST business hours.
Anticipated salary range: $105,100 - $135,000
Bonus eligible: Yes
