Original listing text, shown exactly as published by the company.
The role
We’re looking for a Staff Product Manager to own the strategy, roadmap, and execution for three core products: Social Planner, Blogs, and Ad Manager.
You’ll be responsible for turning a strong product vision into reality, driving meaningful business and customer impact, and leveling up the product team around you. You’ll directly mentor and grow a team of APMs into solid PM2-level product managers while partnering closely with Design, Engineering, Data, Marketing, and GTM.
This is a highly strategic, high-impact role for someone who can think in systems, ship fast with quality, and raise the bar for product management across the organization.
What You’ll Own
1. Product Strategy & Vision
- Own the end-to-end product strategy and roadmap for Social Planner, Blogs, and Ad Manager.
- Translate company and product vision into clear north-star metrics, long-term bets, and a sequenced 12–18 month roadmap.
Identify and validate the most impactful problems to solve for our core customers (agencies, marketers, SMBs, etc.).
2. Ad Manager – Smart, Data-Driven, AI-First System
- Evolve Ad Manager into a smarter, less API-dependent, more data-reliant, AI-driven system aligned with the long-term product vision.
Partner with Data and Engineering to
- Design systems that use first-party and performance data to optimize campaigns, budgets, and targeting.
- Reduce fragility and over-reliance on external APIs by building intelligent abstractions and fallbacks.
- Integrate AI-driven recommendations, automation, and guardrails to improve campaign outcomes and reduce manual work.
- Define and track success metrics such as campaign performance, time-to-launch, and user adoption of smart features.
3. Social Planner – UI/UX Excellence & Competitive Parity
- Own Social Planner as a core flagship experience that can compete with other tools
- Lead major improvements across:
- UI & workflows (scheduling, approvals, calendar, collaboration, automations, comment management).
- Statistics & reporting (post performance, account-level insights, content analytics).
- Controls for owners (permissions, approvals, governance, workspace controls).
- Partner with Design to deliver a clean, intuitive, and scalable UX, and ensure high-quality execution with Engineering.
4. Blogs – WordPress-Level Experience with AI & Automation
- Make the HighLevel blogging experience seamless and familiar, comparable to platforms like WordPress, Wix, and Blogger.
- Define and drive a roadmap that:
- Modernizes the editor experience into a full-featured, reliable, WYSIWYG-style (or block-based) editor.
- Introduces powerful AI-assisted workflows (content creation, outlines, rewrites, image suggestions, internal linking).
- Improves SEO tooling (on-page recommendations, metadata support, schema basics, publishing workflows).
- Ensure blogs integrate smoothly into the broader HighLevel ecosystem (funnels, websites, SEO, content strategy).
5. Execution, Delivery & Cross-Functional Leadership
- Turn strategy into clear, prioritized roadmaps, well-defined problem statements, and detailed specs where needed.
- Run discovery (customer interviews, data analysis, experiments) to validate problems and solutions.
- Partner with Engineering to plan releases, manage scope, and ensure predictable and high-quality delivery.
- Work closely with Marketing, Sales, Support, and Customer Success to:
- Shape positioning, messaging, and GTM plans.
- Enable internal teams with the right documentation and training.
- Incorporate market/field feedback quickly into the roadmap.
6. Mentorship & Team Development
- Directly mentor and grow two APMs into strong PM2s, with clear expectations, coaching, and feedback.
- Build a culture of data-informed, customer-obsessed, outcome-driven product management.
- Lead by example on craft: PRDs, problem framing, stakeholder management, and prioritization.
- Evangelize best practices around experimentation, discovery, and continuous improvement.
What You’ll Bring
- 9-12+ years of experience in Product Management, with at least 3+ years at Senior/Staff/Principal level owning complex product areas.
- Proven track record of shipping impactful products in B2B SaaS, ideally in:
- Marketing automation
- Social media management
- Advertising platforms
- Content / CMS / blogging tools
- Strong technical aptitude:
- Understanding of APIs, data flows, and system design at a conceptual level.
- Experience working with data/ML/AI-driven products is a strong plus.
- Deep experience with discovery and experimentation: Defining metrics, running A/B tests, analyzing usage data, and validating hypotheses.
- Demonstrated ability to rebuild or significantly revamp complex UX flows (dashboards, editors, planners, calendars, etc.).
- Experience mentoring and developing PMs/APMs, with examples of helping them level up.
- Excellent written and verbal communication skills; able to influence senior stakeholders and drive alignment.
- Comfortable operating in fast-paced, ambiguous, high-growth environments with multiple priorities.
What Success Looks Like (6–12 Months)
Within your first year, you will have
- Delivered a clear, aligned 12–18 month roadmap for Social Planner, Blogs, and Ad Manager.
- Shipped high-impact improvements that:
- Make Ad Manager meaningfully smarter, more reliable, and more data/AI-powered.
- Upgrade Social Planner UX and capabilities to be competitive with leading social tools.
- Transform Blogs into a modern, powerful editor with AI and SEO capabilities that users love.
- Improved key metrics (ad performance, usage, retention, satisfaction) across your product areas.
- Developed your APMs, with clear progress toward PM2-level ownership and performance.
- Earned a reputation as a go-to strategic leader who can connect dots across teams and drive big, meaningful outcomes.
