Website Product Manager - San Francisco

What You Will Do

• Website as a Product:
• Define and own the website roadmap
• Prioritize features that drive conversion, retention, and membership adoption
• Manage backlog and sprint planning with engineering
• Improve site performance, speed, and UX consistency

2. Conversion & Growth Optimization

• Lead A/B testing across landing pages, PDP, checkout, and onboarding
• Optimize pricing presentation, bundling, and subscription framing
• Increase CVR, AOV, and membership attach rate
• Identify friction points and systematically remove them

3. Membership / SaaS Experience

• Design clear value communication for Plaud membership tiers
• Optimize subscription flows (trial, upsell, renewal)
• Improve onboarding journey from purchase → activation → first value
• Partner with cross-function team on product launches and messaging rollout

4. Cross-Functional Leadership, work closely with

• Engineering (implementation)
• Brand (narrative & positioning)
• Growth (paid traffic & funnel performance)
• Product (feature roadmap & membership model)
• Regional teams (localization)

5. What Success Looks Like

• World-class brand aesthetics and experience
• Increased website conversion rate
• Higher membership attach rate
• Improved checkout completion
• Faster experimentation cycles
• Clear, scalable site architecture

Skills, Qualifications and Experience We Look for

• 3-8 years in website product management or growth product roles
• Experience at fast-growing official website + SaaS or membership-driven brands
• Strong experimentation background (A/B testing, funnel optimization)
• Experience working closely with engineering teams
• Analytical and data-driven mindset
• Good product taste, systems thinker, builder
• Comfortable leading cross-functional initiatives