Original listing text, shown exactly as published by the company.
What You’ll Do
- Own and execute 1:1 and 1:few ABM campaigns targeting named enterprise accounts
- Design and launch multi-channel activation plays across email, direct mail, events, and webinars
- Partner closely with BDRs on account penetration strategies and follow-up workflows
- Work with AEs to build account-specific marketing plans for strategic deals
- Build and maintain target account lists in partnership with Sales leadership
- Develop account intelligence using research, intent signals, and relationship mapping
- Plan and execute direct mail campaigns, including vendor management, creative, and fulfillment
- Co-own event strategy and execution, including executive dinners, roundtables, and field events
- Lead webinar programs end-to-end, from topic selection through pipeline conversion
- Iterate rapidly by launching campaigns, analyzing performance, and optimizing continuously
What You’ll BringActivation-First Marketer
- 5–7+ years of experience in B2B marketing, with at least 2–3 years focused on ABM or enterprise marketing
- Hands-on experience across multiple channels including outbound email, direct mail, events, and webinars
- Proven track record of driving pipeline through account-based campaigns
- Experience managing vendors, budgets, logistics, and creative execution
Enterprise Sales Fluency
- Deep experience partnering with BDRs and AEs in enterprise sales environments
- Strong understanding of long sales cycles and multi-threaded buying processes
- Ability to engage credibly with C-level and VP-level stakeholders
Experimentation Mindset
- Strong bias toward action: launch, test, learn, and iterate
- Comfortable running experiments across channels and scaling what works
- Data-driven but pragmatic in decision-making
Comfort with Ambiguity
- Ability to build campaigns and targeting strategies without perfect data
- Experience operating in early-stage or high-growth environments
- Resourceful and self-directed, with strong ownership mentality
Preferred Qualifications
- Experience marketing to financial institutions or regulated industries
- Familiarity with tools such as HubSpot, Marketo, Outreach, Sendoso, or similar
- Experience running executive events, dinners, or high-touch field programs
- Background in companies in the $5M–$50M ARR scaling phase
What Success Looks Like
- Consistent pipeline creation and acceleration across named enterprise accounts
- High-performing multi-channel ABM campaigns with measurable ROI
- Strong alignment and collaboration with BDRs and AEs on account strategy
- Effective execution of events, direct mail, and outbound campaigns tied to revenue
- A repeatable and scalable enterprise marketing playbook
