Original listing text, shown exactly as published by the company.
Responsibilities
- Manage and grow BlueCat’s customer community ecosystem, including the BlueCat Network VIP Community and customer-facing Care Community platforms.
- Lead community engagement strategies that increase customer participation, advocacy, product awareness, and customer loyalty.
- Create and execute community initiatives such as webinars, AMAs, workshops, virtual events, technical discussions, and customer engagement campaigns.
- Develop a strong understanding of BlueCat’s products, solutions, and industry landscape in order to effectively engage with highly technical customer audiences.
- Act as a trusted community resource by confidently communicating with network engineers, architects, and technical practitioners as a peer.
- Partner closely with Product Management, Product Marketing, Customer Success, Sales Engineering, and Support teams to align community programs with customer and business priorities.
- Monitor industry trends, analyst research, market reports, and customer insights to identify topics and content relevant to BlueCat customers and communities.
- Share relevant research, technical insights, industry news, and best practices with customer audiences to drive education and thought leadership.
- Collaborate with internal subject matter experts to develop technical and customer-focused content including blogs, community posts, webinars, and educational resources.
- Drive customer segmentation and data initiatives to improve visibility into community engagement and customer behavior.
- Track and report on community health, engagement metrics, customer sentiment, and program performance.
- Support customer advocacy and customer marketing initiatives including references, reviews, case studies, and customer storytelling.
- Leverage AI-powered tools and emerging technologies to improve efficiency, scale content creation, and enhance customer engagement strategies.
- Demonstrate curiosity and continuous learning by staying informed on evolving technologies, networking trends, and customer needs.
About You
- You are passionate about building authentic customer relationships and creating engaging customer experiences.
- You are technically curious and enjoy learning complex technologies and translating them into meaningful conversations and programs.
- You are comfortable interacting with technical audiences and can build credibility with customers through thoughtful communication and industry knowledge.
- You are collaborative and enjoy working cross-functionally across Marketing, Product, Customer Success, Support, and Sales teams.
- You are proactive, organized, and capable of managing multiple initiatives simultaneously.
- You are adaptable, creative, and eager to experiment with new technologies and AI-driven ways of working.
Skills & Experience
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 3+ years of experience in community management, customer marketing, technical marketing, customer engagement, or a related role.
- Experience managing and moderating online customer communities.
- Strong understanding of customer engagement, advocacy, lifecycle marketing, and community-building principles.
- Ability and willingness to learn technical networking concepts, products, and industry trends.
- Experience working with technical audiences, preferably in enterprise software, networking, cybersecurity, or infrastructure technology.
- Strong written and verbal communication skills, including the ability to simplify and communicate technical concepts clearly.
- Experience collaborating closely with Product Management, Product Marketing, or technical teams.
- Experience using analytics and reporting tools to measure program effectiveness and customer engagement.
- Strong organizational and project management skills with the ability to manage multiple priorities.
- Experience with community platforms such as Gainsight is considered an asset.
- Familiarity with AI tools and willingness to incorporate AI into day-to-day workflows and marketing operations.
This position offers a salary range of $80,000 - $100,000 CAD per year plus participation in a discretionary bonus plan. Final compensation will be based on skills, experience, and qualifications. The role is for an existing vacancy.
