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A hybrid Marketing role at Lindblad Expeditions. Support execution of the annual co-op marketing plan with consortia and strategic account partners
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Consortia & Strategic Account Marketing Support
Support execution of the annual co-op marketing plan with consortia and strategic account partners
Track plan milestones in Workfront and maintain the Trade Marketing Content Calendar
Manage the execution of each tactic, including submitting briefs to the creative team via Workfront and ensuring proper internal and external approvals
Report on results
Note: Consortia are membership-based travel agency networks — such as Virtuoso, Signature Travel Network, and Travel Leaders Group — that connect preferred suppliers, such as Lindblad Expeditions, with their member travel advisors. These partnerships are a key channel for co-op marketing, advisor education, and driving bookings through the agency community.
Trade Events & Trade Show Coordination
Support the planning and on-site execution of industry events and trade shows, including agenda development, transportation, booth setup, staffing, and shipping
Coordinate creation and distribution of trade marketing materials and collateral for events
Assist in developing lead generation strategies, ensuring proper tracking, reporting, and follow-up
Deliver post-event analysis to measure ROI and provide recommendations for continuous improvement
With experience, take lead ownership of select events end-to-end
Educational Webinars
Support planning and execution of Travel Advisor webinars, including theme development, scheduling, and promotion
Help prepare engaging presentations tailored to advisor education and sales enablement
Coordinate with Exploration Leaders, Sales Leaders, and subject-matter experts as guest presenters
Manage logistics including briefing speakers, rehearsals, and technology setup
Track registrations, attendance, and engagement, providing detailed post-webinar reporting and recommendations
Grow to independently lead webinar programs as skills develop
Social Media & Content Strategy
Manage curation, scheduling, and execution of trade-facing social media content across LinkedIn, Facebook, and Instagram
Maintain the Trade Social Content Hub on a weekly basis, developing audience specific copy and images in alignment with the marketing calendar and sales initiatives
Ensure alignment with overall trade marketing campaigns and messaging.
Monitor trade engagement on social platforms and build/share monthly performance reports
Suggest ways to continually improve trade social media engagement
Manage the processing and tracking of trade marketing invoices, purchase orders, and budget allocations
Maintain internal tracking documents, campaign calendars, and deliverables dashboards
Assist in compiling post-campaign or post-event recap reports and insights for internal use
Serve as a cross-functional point of contact for trade marketing, sales, expeditions, B2C, and legal teams
BA/BS required in Marketing, Business or related field or equivalent industry experience
2–3+ years of experience in B2B and/or B2C marketing, events, social media, or related field, preferably in the travel industry. B2B experience a plus
Ability to work independently as well as collaboratively with demonstrated ability to work cross-functionally.
Excellent organizational and project management skills, particularly in event planning and management
Excellent ability to multitask and meet deadlines in a fast-paced environment
Demonstrated critical thinking skills and solutions-driven attitude
Ability to work independently as well as collaboratively with demonstrated ability to work cross-functionally
Excellent oral and written communication skills to effectively liaise with internal teams, external vendors, and partners
Attention to detail, curiosity to solve problems and a focus on delivering high-quality experiences for Travel Advisors
Proficient computer skills in the Windows operating system, including Word, Excel and PowerPoint
Using the English language, this person must have the ability to read, write, and comprehend policies, legal guidelines, correspondence, and memos
Demonstrated success supporting or organizing trade shows, events, or advisor engagement programs
Successful management of invoices, and operational tasks
Experience with tools such as Salesforce, HubSpot, Canva, social media platforms, or project management software (e.g., Asana, Monday.com, Workfront)…
Lindblad Expeditions
Marketing
8 open roles on Sydicom
Lindblad Expeditions is a pioneer in expedition travel, offering immersive voyages to wild and remote destinations worldwide. In partnership with National Geographic, they focus on nature and wildlife exploration, providing unique educational experiences.
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