Email Content Marketing Strategist

Who You Are

• You're a strong marketer, and you know it. Your subject lines get opened. Your body copy gets read. Your CTAs get clicked. You have a feel for what makes someone actually engage with an email, not just glance at it before archiving
• You understand lifecycle marketing at a real level - you know the difference between a nurture email and a conversion email, and you write them differently
• You're fluent in email as a channel: you know what deliverability means, you care about list health, and you can look at an open rate and know whether it's a subject line problem or a segmentation problem
• You work well with technical partners.
• You have good content instincts that go beyond email - you understand what Fresh Prints' audience cares about and you can translate that into messaging that lands
• You're comfortable with data

Requirements

• 2-4 years of experience in email marketing, lifecycle marketing, or a closely related role where writing was a primary responsibility
• Hands-on experience with an ESP or marketing automation platform (Iterable, Klaviyo, HubSpot, Braze, or similar)
• Demonstrated understanding of lifecycle email programs: welcome series, post-purchase flows, re-engagement, cart abandonment
• Comfort with email performance metrics: open rate, CTR, unsubscribe rate, deliverability indicators - and the ability to draw insights from them
• Strong written communication - you write clearly and with personality, not in marketing speak
• Experience writing for a consumer audience is a strong plus; B2C or DTC background preferred over B2B or enterprise