Digital Marketing Manager

About the role

This is a hands-on digital marketing role with genuine breadth — spanning paid and organic channels, campaign execution, performance analytics, and AI-powered workflows. You'll collaborate closely with campaign managers across global and regional teams, working at the intersection of strategy and delivery.

What makes this role interesting

• You'll own multi-channel digital campaign execution end-to-end, from tactics to optimisation, with real visibility into business impact.
• You'll work at the forefront of how AI and automation are changing marketing — governing AI-assisted workflows and shaping how the team adopts new tools.
• The role sits within a collaborative marketing function and connects global brand, regional teams, and commercial partners — giving you wide reach and influence.
• You'll have meaningful budget contributions and the ability to make data-driven decisions that directly shift performance.
• It's a role with tangible scope: you can see the results of your work and have the autonomy to act on them.

What makes you a great fit

• Experience running digital marketing campaigns in a B2B environment, ideally within the software industry, across channels including LinkedIn, Google Ads, YouTube, display, Quora, Reddit, SEO, and email.
• Proven ability to analyse performance data, identify trends, and use that insight to optimise spend, tactics, and channel mix.
• Practical experience with AI tools in a marketing context — including generative AI, predictive analytics, or automation platforms — and the ability to evaluate and improve AI-generated outputs.
• Familiarity with marketing automation and CRM platforms (such as Marketo and Salesforce) and analytics tools like Google Analytics 4 or Looker.
• Strong collaboration and communication skills, with experience working across cross-functional teams to deliver integrated campaigns — and a track record of juggling multiple projects without dropping the ball.