Original listing text, shown exactly as published by the company.
The Role
As the Digital Growth Manager – Philippines on the Philippines Growth team, you will be the driving force behind LemFi's online user acquisition and engagement strategies across international markets. Your primary objective is to expand our reach and solidify our brand presence among the Southeast Asian diaspora in key markets like the UK, USA, Europe, Canada, and Australia.
You won't just be managing influencers — you will be architecting a holistic digital ecosystem. By leveraging KOL and associated acquisition channels, cultivating a high-impact influencer network, and forging strategic B2B partnerships, you will deliver measurable user growth and revenue.
Working closely with the Marketing, Product, and Growth teams, you will have the creative freedom and analytical backing to optimise campaigns that improve unit economics and connect the global Filipino community with home.
How You’ll Contribute
- Scale Influencer Networks: Onboard, manage, and grow an influencer roster to execute high-impact campaigns targeting the Southeast Asian diaspora globally.
- Forge Strategic Partnerships: Develop B2B online growth partnerships and lead PR efforts with media channels and publications to amplify LemFi's global reach.
- Build Engaged Communities: Cultivate active online communities that strengthen our brand presence and drive organic conversions from sign-ups to transacting users.
- Collaborate on Content: Partner with designers and cross-functional teams to translate audience insights and market research into compelling, high-converting ad creatives. Work closely with the Paid Ads team to ensure a pipeline of conversion-driven content.
- Own the Metrics: Take direct accountability for key financial and growth indicators, including new user sign-ups, conversion rates, CAC (cost of acquisition), and recurring revenue for the Philippines corridor.
- Manage CRM Functions: Track churn, manage the transactor lifecycle, and collaborate with Finance, Legal, and Compliance teams to ensure compliant, effective campaigns.
- Cultural Ambassador: Act as the diaspora and cultural expert for the Philippines market during regional events and cross-functional planning.
Who You Are
- Strategic Yet Execution-Focused: You combine big-picture thinking with a hands-on approach, diving deep into campaign metrics to continuously optimise for maximum ROI.
- Highly Analytical: You don't just look at vanity metrics; you interpret complex data to make smart, strategic decisions that improve inventory efficiency and user retention.
- Relationship-Driven: You naturally build strong connections, whether you are negotiating with a new influencer, engaging a PR agency, or collaborating with internal Product teams.
- Adaptable & Resilient: You thrive in a rapidly changing, fast-paced startup environment and can quickly pivot strategies based on shifting competitor dynamics or market trends.
- Deeply Connected: You have a strong cultural pulse and ideally bring an existing network within the Southeast Asian diaspora to rapidly accelerate community trust and growth.
What You’ll Bring
- Relevant experience in influencer management or digital growth roles.
- Hands-on expertise managing, optimising, and reporting on influencer or KOL campaigns across Google, Facebook, TikTok, and YouTube.
- Strong background in influencer marketing and community building, with B2B partnerships experience being a strong plus.
- Deep understanding of ad content creation, A/B testing, and campaign optimisation.
- Excellent communication skills with the ability to interpret data and drive conversion rate optimisation from sign-up to transacting user.
- Experience with CRM platforms and churn tracking is an advantage.
- Fintech, remittance, or financial services background preferred.
The Interview Process
- Chat with a Talent Partner (30 mins)
- Hiring Manager Interview – Digital Growth & Campaign Strategy (45 mins)
- Case Study Presentation – Paid Media & Influencer Strategy (60 mins)
- Final Interview – Culture & Cross-Functional Collaboration (30 mins)
