A remote Marketing role at Colibri Group.
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Original listing text, shown exactly as published by the company.
Conversion Rate Optimization & Experimentation
Lead and support B2C website conversion rate optimization efforts across landing pages, product pages, checkout flows, email funnels, and customer journeys
Plan and execute A/B tests focused on improving conversion, reducing friction, and increasing revenue
Use tools such as heatmaps, analytics platforms, testing tools, and customer behavior insights to identify opportunities for improvement
Analyze test results and translate findings into clear recommendations for web, UX, product, brand, and content partners
Build and maintain structured experimentation roadmaps in a test-and-learn environment
Integrated Campaign Management
Develop, launch, and monitor integrated digital marketing campaigns for healthcare professionals across multiple states, professions, licensure requirements, and CE renewal cycles
Manage campaign calendars, timelines, testing plans, and cross functional execution across email, web, social, content, and ecommerce channels
Partner with content, design, web, product, CRO, and email teams to deliver cohesive campaigns aligned with business goals
Ensure campaigns are timely, accurate, brand aligned, and optimized for engagement and conversion
HubSpot & Email Marketing
Manage HubSpot workflows, lifecycle journeys, segmentation, forms, lists, nurture campaigns, and automation assets
Execute and optimize promotional campaigns, renewal reminders, nurture journeys, and other conversion focused email sequences
Partner with marketing coordinators on campaign builds, QA, deployment, and reporting
Maintain strong database hygiene and reporting practices aligned with Colibri’s email and CRM standards
Analytics & Reporting
Analyze campaign, website, email, and ecommerce performance using tools such as GA4, HubSpot analytics, Looker Studio, Power BI, and internal dashboards
Identify trends, friction points, and opportunities to improve conversion, channel efficiency, and ROI
Share actionable insights with stakeholders and make data-backed recommendations
Ecommerce & Customer Journey Optimization
Support ecommerce growth initiatives across healthcare brands
Optimize product pages, checkout flows, merchandising elements, and digital customer journeys to reduce drop off and improve conversion
Connect insights across web, email, social, and campaign performance to improve the full customer journey
Social Media & Content Collaboration
Support social media marketing across platforms such as Facebook, Instagram, and YouTube to drive engagement, content amplification, and funnel progression
Collaborate with content strategy teams on campaigns such as course spotlights, licensure reminders, editorial content, and lead magnets
Use AI thoughtfully as a tool to help generate and optimize social content and campaign assets while ensuring brand consistency
Direct Mail & Omnichannel Alignment
Coordinate physical marketing touchpoints with digital follow-up journeys, such as book drops followed by email workflows, retargeting, or social campaigns
Partner with design, print, and digital teams to ensure physical and digital campaigns are aligned
What You Will Bring
3–5+ years of digital marketing experience, preferably in a B2C, ecommerce, online education, subscription, healthcare education, or consumer-facing environment
Strong hands-on experience with B2C website CRO, including A/B testing, landing page optimization, funnel/customer journey optimization, and measurable conversion results
Hands-on HubSpot experience, including workflows, segmentation, forms, email campaigns, nurture journeys, reporting, and automation…
Colibri Group
Marketing
23 open roles on Sydicom
Colibri is a company that supplies men's accessories. Founded in 1928, Colibri initially manufactured cigarette lighters, for which they became known. The company later supplied other products, including jewelry, smoking accessories, small leather goods and writing instruments.
Source: Wikipedia
